Direct Choice offers the most sophisticated and successful analytical
tools and expertise in the industry today. We are the winner of numerous
database excellence awards, including the NCDM Gold Award for Database
Marketing for a CRM program, which has saved a pharma brand millions
and generated millions more in incremental revenue.
Our
services include:
customers
prospects
Customer
satisfaction, loyalty, and behavioral driver analysis
and tracking
Customer
equity and lifetime value models
Size and
Share of Wallet analysis
Channel
diffusion studies
Customer
database cleansing, warehousing and matching
Web site
evaluation and redesign
Communications
and product evaluations
Customer
churn prediction and prevention
Customer
segmentation, clustering and customer-specific
predictive analytics
Market
needs assessment
Market
sizing research
Sales
barrier studies
New product/market
positioning and penetration
studies
Pricing
research
Competitive
research
Marketing
and advertising effectiveness studies
Prospect
database segmentation
Best-prospect
analysis
Rapid-cycle
acquisition testing
Proprietary
predictive modeling
Media
optimization for most cost-effective results
Campaign
design and response analytics
For a
Complimentary Needs Assessment, contact Nick Lanzi, President,
at 866.995.2111 ext. 201 or click
here.
