May 21, 2013 Leave a Comment
In spite of the fact that Don Draper is an anachronism, he’s still everywhere.
There are dozens of Draper-driven sites online, inspired by a variety of the adman’s mystifyingly contradictory qualities. Most seem to seek answers for today’s complex marketing and advertising conundrums, attributing oracle-like seer capabilities to his fictional—and fictive—character.
Other sites appear to be testing out whether the Don can improve their own SEO positions.
Why are marketers so in love with him? Take away the stylish clothes, the tone-perfect reductive rendering of the “simple ’60s.” In the end, we think it’s the grip of guilty nostalgia overtaking many of us. That sense that it’ll never be like that ever again. And why would we want it to be, when the times were clearly less evolved, less honest, more challenging to women, minorities and others?
It’s truly just the story of swine, posing as swain. Don’s pessimism and relentlessly empty soul remain a fascination, regardless of the times or industry.
Direct Choice Inc. is a full-service direct marketing agency that has worked with national and regional brands in a wide variety of vertical markets. In addition to this blog, you can also find us on Facebook, Twitter, and LinkedIn