Improve Website Conversion with Remarketing

July 26, 2011 Leave a Comment

Industry experts have estimated that as much as 96% of a business’s website visitors will NOT convert on their first visit. 96%!! That represents significant revenue lost.

So what do you do? Remarketing Technology, is what!

Remarketing is a cookie and PURL-based process that identifies and tags your website’s lost visitors, and then displays your banner ads to them as these individuals continue to surf the web. When done properly, remarketing is among the best marketing strategies you can employ to guarantee a return visit, which of course increases the likely-hood of conversions. Best of all, it boosts your ad engagement by an estimated 300%-400%.

What are some of the greatest advantages?

You only pay for performance – Only pay for your ads when they perform. Ditch the risk of overspending by only delivering ads to previous visitors still looking for your product or services.
Increase conversions – Reach out and recapture lost conversions by remarketing to potential customers while they surf the web.
Keep your brand on the tip of people’s tongues - One of the most powerful ways to create awareness is simply by being visible at the right time.
Build your customer relationships – Remarketing can help you build brand trust by delivering targeted impressions on a daily basis to visitors who have come and gone.
Target with super-engaged messaging – Target your previous visitors with customized messaging within your banner ads for a significantly more engaging experience.
Recapture visitors – Recapture the attention of your previous visitors and remind them of your high-quality products or services even after leaving your website.

The process of remarketing is an incredibly powerful tool, but it shouldn’t be a stand alone strategy. In conjunction with other lead generation and measurement techniques, higher conversion rates for your business can be generated in a number of different ways.

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Direct Choice Inc. is a full-service direct marketing agency that has worked with national and regional brands in a wide variety of vertical markets. In addition to this blog, you can also find us on Facebook, Twitter, YouTube and LinkedIn.

Filed under Other, Pharma Marketing, Senior Marketing, Social Media Marketing Tagged with blue cross marketing, compliance marketing, CRM marketing, database marketing, diabetes marketing, direct mail advertising companies, direct mail campaign, direct mail fulfillment, direct mail leads, direct mail lists, direct mail response, direct mail strategies, direct marketing advertising, direct marketing campaign, direct marketing consultant, direct response marketing, email marketing services, email marketing solutions, fulfillment house, full service advertising agency, healthcare marketing, Medicare marketing, online direct marketing, pharmaceutical marketing, Philadelphia advertising agencies, Philadelphia direct marketing, remarketing, remarketing best practices, remarketing lead generation, remarketing tools, ROI marketing, social media marketing, targeted direct mail, targeted email lists, targeted email marketing, targeted mailing lists

About Direct Choice Inc
Direct Choice is an advertising agency dedicated to the sophisticated demands of the next evolution in direct marketing for national and regional brands. We believe in one-to-one dialogues with individual prospects and customers. Our cost-effective, multi-channel strategies are all about an integrated approach, meeting each consumer or business decision maker where they live, breathe and work. To make it happen, we deploy full services for our partners, including data-driven strategy, planning, media optimization, multi-media on- and offline creative tools and total turnkey production services.

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