Direct Choice Inc. Hosts Business Club of America Roundtable

In our continued effort to bring together business stakeholders from throughout our region, we recently hosted a “For CEOs Only” Roundtable Discussion for members of the Philadelphia Chapter of the Business Clubs of America (BCA). The topic was, “The Rise of Digital Media” which we know, from our experience with clients throughout the country, is a point of concern for many CEO’s, and something that most Philadelphia business-owners have been thinking about. The questions began immediately:

Is it for my company?

How can we use digital to truly target ideal prospects?

Will our customers expect us to utilize digital?

How can I integrate social media into our marketing plan?

 

 

The last point is important. Social Media was, naturally, one of the first things we discussed, and we tracked some numbers and topics.

• More than half of the CEOs had a Facebook presence.
• All of the CEO’s had personal and company LinkedIn profiles.
• Twitter was the least utilized and was a point of strong contention, but was considered important by most, as was YouTube.
• Each of the attending companies had websites, and had dabbled in SEO marketing, banner ads, and blogs.

As a company predominantly known for direct marketing, it may seem unusual for us to host an event with such a digital focus, but keep in mind, email is direct marketing, too. Email blasts and eSignatures were significant points of discussion, as were other integrated marketing efforts, such as QR codes, pURL’s, and offline promotion of digital efforts. Being part of the BCA has always been a learning experience, and we were proud to be part of both sides of the experience at this event.

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Direct Choice Inc. is a full-service direct marketing agency that has worked with national and regional brands in a wide variety of vertical markets. In addition to this blog, you can also find us on Facebook, Twitter, YouTube and LinkedIn.