Is Halloween the Christmas for Brand Marketers?

What is the second most common question asked on Halloween?

“Oh, that’s a great costume. WHO / WHAT ARE YOU?”

In truth, it is typically a loaded question because unless the costume is poorly put together or the character is esoteric, we generally know what the costume is supposed to because of one word: Branding. Whether it is superheroes, athletes, entertainers or pop culture icons, a Halloween costume accentuates the identifiable characteristics that the general public immediately notices. From a marketing perspective, simply put, this is brand recognition.

Our colleagues at Make Me Social recently published a blog discussing the correlation between brand and the most candy-coated holidays:

“If you can get people excited about your brand, using your brand as a resource for a costume, and tagging your brand online, you win. Your brand will forever be tied to a story in their life and will always be a part of their memories – especially the digital, easily shareable ones.”

So tonight, when you are answering the door to trick-or-treaters of all shapes and sizes, think about the costumes the kids are wearing and what makes them recognizable. Then, while enjoying the leftover candy think, about what your brand could be doing to be on par with these juggernauts that are Halloween costumes.

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Direct Choice Inc. is a full-service direct marketing agency that has worked with national and regional brands in a wide variety of vertical markets. In addition to this blog, you can also find us on Facebook, Twitter, YouTube and LinkedIn.