Winning a Smart CEO Volt Award feels great!
May 22, 2012 Leave a Comment
We’re still floating a bit after taking home a very cool trophy last week, courtesy of Smart CEO magazine’s Volt Awards. We won in the “Innovators” sub-category, which is all about organizations pioneering new technologies to help their customers. We certainly hoped we’d take the prize, but were over the moon when our name was called out at the great ceremony held at the Ballroom at the Benjamin Franklin House.
As President & CEO of Direct Choice, I got to hit the stage and carry the trophy. But the real kudos go to a much bigger group…Don Draper (yes, we have the real Don Draper at our agency), our Technology Director, is the master of all things IT. When someone in our agency says, “What if we…???” – and each and every time, Don makes it happen. That’s the case with our winning applications of Smart Renewal, Lead Machine and Digital Contracts, which are assisting organizations such as health care insurers and others to find, engage, persuade and renew ideal member customers at a killer ROI. Our super-smart Account and Creative folks dreamed big, and we came up winners as a result.
I’m thrilled for our clients and our staff, and so happy that additional companies can benefit from this 1-2-3 punch of technology-enabled marketing muscle. Thanks to the terrific crew at Smart CEO, and the hard-working and talented people who made the evening so amazing and memorable. We love the magazine, and everyone we’ve met through our association.
And speaking of awards—we’re on to the PDMA’s Benjamin Franklin Awards next month, and we’re eagerly anticipating those, too.
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-Nick Lanzi, President & CEO, Direct Choice, Inc.
Direct Choice Inc. is a full-service direct marketing agency that has worked with national and regional brands in a wide variety of vertical markets. In addition to this blog, you can also find us on Facebook, Twitter, YouTube and LinkedIn.