March 20, 2012 Leave a Comment
March is Women’s History Month which leads us at Direct Choice to ponder the role women play not only in the world, but—closer to home—in advertising and marketing agencies.
Science has recently started to address the observation that women seem to be hard-wired for multi-tasking which,lets face it, is the life blood of many agencies. Think of it: the busy mom/account director, with clients on the phone, child on hold, staff awaiting instructions, grocery list in hand—the classic cliché.
This is what the world witnesses, but what is the science behind it? Biosocial researchers are taking a hard look at the neuroscientific implications to discover if, in fact, the female brain is particularly suited to accomplishing multiple tasks simultaneously. Is this how Mother Nature designed the mother/nurturer, to better cope with a myriad of demands in order to sustain life? A recent study sought to enhance the debate. British scientists’ findings seemed to confirm the thesis. Women scored, and scored big. So it begs the question: Why?
Perhaps it’s evolutionary, suggested Dr. Sanjay Gupta of CNN:
“While ancient men were responsible primarily for hunting and gathering, women had to tend to the children, the house and all the other activities of daily living. Over the years, women may have retained this ability, translating into an improved ability to multi-task.”
As the French say, vive la différence.
For more on Women’s History Month, click HERE.
Direct Choice Inc. is a full-service direct marketing agency that has worked with national and regional brands in a wide variety of vertical markets. In addition to this blog, you can also find us on Facebook, Twitter, YouTube and LinkedIn.