May 28, 2013 Leave a Comment
Yes, we are, sadly. Our incredibly talented and deservedly lauded VP of Production, Scott McLaughlin, has retired, and an era has closed out.
Can it be that time has passed so quickly? It seems only yesterday that we worked with him at Devon Direct our alma mater. At that time Philadelphia’s largest ad agency, Devon was a blissful creative paradise, where Scott turned our out-of-the-box concepts into physical reality. (He was the guy that figured out how to turn a brown paper sack into an outside envelope that could be used to “Bag Your Answered Machine” for Bell Atlantic, among other first-ever challenges noodled up by us creative types.)
Scott’s talents are many. Undeniably the local dean of DM agency print production, he was an extraordinary creative partner in making ideas possible and affordable. New breakthrough designs were an opportunity for Scott to utilize his nonpareil knowledge of the realm of print production, along the way pioneering countless formats. Chances are if you see a unique concept in direct marketing today, it was launched by Scott McLaughlin.
A proud Scotsman, he couldn’t help but rub his hands together with glee over the opportunity to optimize efficiencies and squeeze every cent out of costs. (We don’t think Scott will mind us sharing that.) This is where big clients appreciated Scott the most—delivering superior value year after year, enabling a better bottom line.
While making the world safe for direct marketing, Scott (and Fran!) raised a fantastic family and traveled the world. They can now be found in airports in diverse locations such as Southeast Asia, Europe and Philadelphia. Free at last.
We will miss you, Scotty. Thanks for all of it. We couldn’t have done it without you.
Direct Choice Inc. is a full-service direct marketing agency that has worked with national and regional brands in a wide variety of vertical markets. In addition to this blog, you can also find us on Facebook, Twitter, and LinkedIn