December 10, 2013 Leave a Comment
We are big believers in the USP—Unique Selling Proposition. In short, what makes your brand stand out. A strong unique selling proposition lets you stand apart from competitors and actively focalize your energy and talents on creating things that cater to your ideal group of customers.
“Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they’re the ones that are going to spread the word for you.” - Seth Godin
Having a unique selling point—even if it discourages some kinds of prospective customers—is a competitive advantage. After all, ya can’t please ’em all.
Why do you need a USP? Because many customers can’t wade through the gazillions of possible brands. Help them save time, money and bad experiences with other brands by having a clearly defined vision of your brand that makes choosing you easy.
As the late Theodore Levitt, author and professor at Harvard Business School said:
“Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.”
Of course, it’s still about selling. More on that later.
Direct Choice Inc. is a full-service direct marketing agency that has worked with national and regional brands in a wide variety of vertical markets. In addition to this blog, you can also find us on Facebook, Twitter, and LinkedIn