May 7, 2013 Leave a Comment
People don’t read. Alas and alack. The hard truth for social media-ites is that if your copy isn’t illustrated, it won’t be noticed. And if you haven’t kept your inner Tolstoy (long copy) in check, you can forget about likes and shares.
After all, the power of social media is the ability of your audience or community to echo your message to extend its reach.
For marketers, the skillset they need to master is the ability to ensure they utilize messages that are remarkable. Recognize that images significantly increase the chances of your message being shared.
To that end, some stats about how image use boosts reposting.
Google images can be a good quick source, but dicey. We also like Deposit Photos.
Key to remember:
- Always use high-quality images…watch out for pixilated ones
- Images help shorten the copy
- Images help brand you
- Humor helps
- Make sure the images you use are relevant
Direct Choice Inc. is a full-service direct marketing agency that has worked with national and regional brands in a wide variety of vertical markets. In addition to this blog, you can also find us on Facebook, Twitter, and LinkedIn