January 29, 2013 Leave a Comment
It’s coming at you if you’re a health care insurance marketer. State health insurance exchanges will be the online gateway where as many as 30 million people will be able to obtain health insurance coverage and access financial assistance starting January 1, 2014, under Obamacare. Currently 22 states will allow the federal government to implement a major part of President Barack Obama’s health care reform law without creating their own individual exchanges (Pennsylvania, where our offices are, is one of them.).
Truth is, Section 1501 of the law will ultimately compel every American to purchase health insurance or face a fine levied by the IRS. This is both an obstacle and a boon to the insurance industry. Played right, providers, brokers and administrators can come out of this with additional revenues.
So what are some top tips for a positive outcome?
- Get online. If your brokerage or TPA doesn’t have an interactive, fully functional web presence enabling consumer/broker involvement, now’s the time to, as they say, get it done yesterday.
- Think like a marketer. The power is in consumer and group decision maker hands, so your message and medium need to be irresistible and ultra-competitive for you to have a share of mind.
- Reach out and touch someone. Not just in the old-school manner, but in a mechanized, measurable, ongoing marketing initiative every day. Utilize media in addition to the in-person visit or personal phone call. If your organization doesn’t have a strategist to get your message out there, partner or hire. It’s that important.
“Who moved my cheese?” you may be saying. Change is never easy, but embracing it—in this case, the exchange’s upside—puts you ahead of the pack.
Direct Choice Inc. is a full-service direct marketing agency that has worked with national and regional brands in a wide variety of vertical markets. In addition to this blog, you can also find us on Facebook, Twitter, and LinkedIn