Direct Choice takes home 3 Benny Awards!

Wow…what a month!  Two weeks ago Direct Choice was recognized by Smart CEO magazine with a Volt Award, for an innovative marketing program we created for Independence Blue Cross, and this past Thursday night we were honored with three “Benny” Awards by the Philadelphia Direct Marketing Association (PDMA)!

The PDMA’s Benjamin Franklin Awards for Direct Marketing Excellence (aka “the Benny’s”) celebrate the best direct response work of the past year in Philadelphia’s direct marketing community. This year’s awards were held in the Shark Tank Ballroom at the Adventure Aquarium, in Camden, NJ.

It was a wonderful evening of seeing old friends – especially former co-workers from the “Devon Direct” days (the agency where most of the Direct Choice team met).

Direct Choice was honored with awards in the following categories:

Category:          Direct Mail – Business to Consumer/Acquisition to Existing Customer – Retail/Wholesale
Entry:               Luxottica Retail EyeMed Traffic Builder

Category:          Direct Mail – Business to Consumer/Brand Building – Retail/Wholesale
Entry:               Luxottica Retail ILORI Luxury Sunglass Collections Awareness Catalog

Category:          Direct Mail – Business to Business/Retention (Customer Loyalty) – Healthcare
Entry:               Independence Blue Cross Smart Renewal (Honorable Mention Award)

As President & CEO of Direct Choice, I am proud of our “Benny” awards, but the real winners are the individuals who made the above entries a reality …Christine Wagner and Karin Krueger for their marketing excellence in heading up the Blue Cross and Luxottica Retail account teams, respectively, Anne Lake, Creative Director Extraordinaire, and Don Draper, Technology Guru!  Special recognition and thanks also goes to all who made the above packages a reality – Scott McLaughlin, Mike Burgoon, Jackie Bofinger, Rosann Grose, Lonnie Bidwell and Beth Harvath.

Thanks to the PDMA for recognizing our efforts over the past year. And a special heartfelt thank you to our wonderful clients, who inspire us to excel, each and every day!

- Nick Lanzi, President & CEO, Direct Choice, Inc.

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Direct Choice Inc. is a full-service direct marketing agency that has worked with national and regional brands in a wide variety of vertical markets. In addition to this blog, you can also find us on Facebook, Twitter, YouTube and LinkedIn.