November 12, 2013 Leave a Comment
If you’re new to hashtags, check this out. A lot of us cringe at actively implementing hashtags as it’s become a cultural epidemic. We wonder why various social media platforms simply don’t hide the symbol and just add the hyperlink so that the text is easier to read. The same way when you type @ or + on Facebook or Google+… the platform hides the symbol but links effectively to the account you’re highlighting.
Hashtags aren’t simply a means of tracking and reporting, they’re an incredible way of doing research on a given topic as well – or getting a stream of information on a specific topic. Finding out the popular hashtags for a product or service is a great way to check out the competition.
Truth is, annoying or not, hashtags have infiltrated the lives of everyday people, every day. From a student’s Instagram pic to a CMO’s tweets, the use of hashtags has accelerated into mass popularity. Take a look at this infographic showing the key moments in the brief but powerful history of the hashtag phenomenon.
Direct Choice Inc. is a full-service direct marketing agency that has worked with national and regional brands in a wide variety of vertical markets. In addition to this blog, you can also find us on Facebook, Twitter, and LinkedIn