| It is with great pleasure that President, Nick Lanzi, announces that Donald Draper has joined Direct Choice as Vice President, Information Technology. Don has been a key colleague in his previous role with Direct Marketing Alliance (DMA), and will continue to bring his significant skills and experience to Direct Choice. His more than 20 years of proprietary technology solutions will enable Direct Choice to better enhance ROI for our clients.
In addition to improving sales and marketing ROI, Don has addressed the application of technology and marketing in the fields of customer retention, customer acquisition, database marketing, data shaping, predictive modeling, data mining, and data normalization. With compliance, privacy and security being paramount today, Don’s development of data systems, |
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processes and procedures continue to be the staple of a number of companies that need to comply with HIPAA, SOX, PCI, BITS and government regulatory issues. Don was previously with The Direct Marketing Alliance, the Weightman Group, Scott Paper, and Rapid Data. He is the author and/or co-author of various teaching texts on Database Marketing, Internet Marketing, Pharmaceutical Database Marketing, Text Analytics, Data Security and the Application of Technology in Sales and Marketing. He is also credited with numerous widely used marketing analytic models, PURL technology, multi-language international information distribution portals, and various patented core technologies, including health and welfare information systems. He is a graduate of SUNY - Albany with a degree in marketing and computer science. |
