| Kathy has recently joined Direct Choice Inc., as an Account Director. She is a
direct response marketing and advertising professional with over 25 years of
proven experience in developing and implementing successful marketing programs
that drive revenue for clients such as Blue Cross and Blue Shields, Managed Care
organizations, United Health Group, AARP, MetLife, Delta Dental, Eye Med
Luxottica. Her focus has been on providing the 50+ market with insurance
products and services via digital (email, banner, broadband, etc., ) direct
mail, direct response television, telesales, field agents, and web campaigns. |
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Kathy added DTC pharmaceuticals to her expertise as an Account Supervisor at MRM
Worldwide. During her tenure, she promoted two blockbuster drugs, PLAVIX and
Orencia for Bristol-Myers Squibb. Prior to this, Kathy worked 10 years in
various account and project management positions at The Hartford on the AARP
Health business, providing marketing operations services for AARP members.
During her career, Kathy has brought her enthusiasm and strong work ethic to
direct marketing companies Harte-Hanks, Lenox Collections, and Cigna. Kathy has
been a volunteer at past events and a speaker at a PDMA meeting. Kathy is a
graduate of Rider University |
