With more than an “academic” approach to knowledge,
Direct Choice offers full-service research capabilities to inform and
enhance our client partners’ marketing communications investments.
Our comprehensive market research services enable companies to make
intelligent decisions to drive significant and measurable business
improvements.
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research services include: |
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Customer satisfaction
surveys |
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Competitive research |
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Pricing research |
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Marketing
and advertising efficacy studies |
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Market needs assessments |
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Segmentation studies |
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Focus groups |
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Surveys |
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In-depth one-to-one
interviews |
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List research |
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Sales barrier studies |
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Opportunities assessments |
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Secondary research |
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