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March 12, 2024
in Uncategorized
by Patricia Uhrich

Keeping Pace with Social Media in 2024

New Networks. New AI Tools. Facebook turned 20 last month. Twitter/X turns 18 this month. Teens who quickly adapted to TikTok are now graduating college. Yeah, time flies. And as Einstein taught us, time is relative. A year in social media marketing must be the equivalent to at least 50 years in non-digital media. We could easily miss the dawn of the next big thing while figuring out Meta’s latest targeting options (updated this month). On that note, we’ve compiled some novel social media trends that deserve our attention.   New Networks: At the very least, keep these on your radar.   Threads: Built by the Instagram team, Threads is sold as a safer alternative to the free-for-all that is Twitter/X. The big difference is that Threads gives users more control. You can control who replies to or mentions you and limit replies to select groups. You can also post longer messages (550 characters along...

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October 24, 2023
in Uncategorized
by Patricia Uhrich

5 TOP TRENDS THAT RESHAPED MARKETING IN 10 YEARS

Our undying love of digital media over the past decade has driven a historic revolution in marketing. Such massive transformations are rare but not unprecedented. The shift from outdoor signage to print (16th century) and then print to radio and TV (20th century), were also driven by new technology.   Welcome to the New Age, to the new age…   That refrain from Imagine Dragon’s Radioactive in 2012 couldn’t have been more on point. The digital media revolution was in full swing and by 2019 it had surpassed print and television as the dominant advertising medium.   The fact that we witnessed the shift to a new age of advertising is amazing and challenging. The digital age is unlike any other in its worldwide scale, diversity of channels and mind-bending rate of change. To help us all stay ahead of the curve, here are the top 5 trends that have re-shaped marketing over the past 10...

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January 25, 2023
in Marketing, Uncategorized
by Patricia Uhrich

2023 Direct Marketing: Top Trends and Predictions

With the unexpectedly rapid recovery of 2021 and 2022 in the rear-view mirror, and inflation slowing as we entered 2023, we are left with a big question mark on where the economy is headed. Will inflation plus rising interest rates trigger a recession, or will the Federal Reserve’s policies deliver the “soft landing” everyone desires? In either scenario, businesses are likely to spend more conservatively and look for highly measurable marketing tactics that have the largest impact on the bottom line — i.e., exactly what direct marketers aim to do regardless of economic conditions.   Here are some of the top ways we expect businesses to benefit from direct marketing in 2023:   Increased emphasis on B-to-B marketing: According to the White House, over the last two years, Americans have applied to start 10.5 million new businesses, the strongest two years on record. Layer onto that the fact that B-to-B markets have higher-value purchases...

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January 15, 2020
in Uncategorized
by Patricia Uhrich

THREE MEGA-ISSUES FOR MARKETERS IN 2020 and how we need to address them

If your New Year’s resolutions include staying ahead of the curve, this article is for you. We’ve separated the wheat from the chaff (sorry for that paleo & gluten-free friends) to focus on today’s mega-issues for marketers.   1: The Steady Rise of Voice Search.   Yep, just when your SEO team thought they had mastered the game, Alexa, Google Assistant and Siri change the way we all search. Now it’s less about keywords and more about answering very real and human questions.   Smart speakers play a huge role in this trend. According to Canalys research, smart-speakers grew by 82.4% in 2019 and will overtake tablets by 2021 with over 400 million installations. In fact, the use of Google Assistant has quadrupled in just one year.   What to do about it: Start thinking about the questions that prospects and customers will be asking and insert those questions in headers. In addition, adjust web content so that...

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April 4, 2019
in Marketing
by Beth Harvath

Higher education is desperate to lure more of Gen Z. How will they succeed?

In our next few blog posts, we’ll explore a score of challenges faced by colleges and universities across the U.S. and how marketing is part of the solution. Our goal is to gain some inspiration and insight that’s applicable to any business with seemingly unsurmountable changes looming in their marketing sphere.   While industries that require higher education are growing rapidly (think healthcare and technology) it’s ironic that colleges are suffering from a steady decline in enrollment. Experts point to many factors including a strong job market that’s luring people away from higher education. Then there’s the larger issue of a declining birthrate which means fewer high school graduates from which to recruit today and in the years ahead.   So, what are colleges doing about it?   In order to recruit more of Gen Z, which encompasses the next 14 years of high school graduates, savvy college marketing departments are capitalizing on tactics that can...

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Direct Choice Inc

directchoiceinc

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It's about a unique coming together of brand, direct & digital marketing and intelligent data management and analytics in real time.

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Apr 16

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Had a little sprinkle last week for our Production Director, Tom Mellon! He and his wife Marghi are expecting an addition to the family in May. Delicious lunch @whitedogwayne ! Best Wishes Tom and Marghi!!

Had a little sprinkle last week for our Production Director, Tom Mellon! He and his wife Marghi are expecting an addition to the family in May. Delicious lunch @whitedogwayne ! Best Wishes Tom and Marghi!! ...

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Feb 29

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Direct Choice was honored to present this check to Alex Archawski from the Greater Philadelphia Veterans Network (GPVN). GPVN’s mission is making Greater Philadelphia the Best Place For Veterans. #phillyvets #gpvn #communitymatters #givingback

Direct Choice was honored to present this check to Alex Archawski from the Greater Philadelphia Veterans Network (GPVN). GPVN’s mission is making Greater Philadelphia the Best Place For Veterans. #phillyvets #gpvn #communitymatters #givingback ...

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Dec 20

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To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc! #Phillyvets #GPVN #HappyHolidays

To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc!
#Phillyvets #GPVN #HappyHolidays ...

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Dec 18

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A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes

A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes ...

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Aug 2

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Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly

Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly ...

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May 19

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Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing

Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing ...

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Dec 20

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This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays

This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays ...

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May 20

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Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards

Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards ...

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Dec 15

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Here's something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021

Here`s something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

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