Uncategorized Archives - Page 4 of 4

February 12, 2018

The Best of Eagles Victory Week … and why we loved Dundee

Like our fellow members of the Eagles Nation, we are still glowing green over here at DCI. It was seriously difficult to focus on anything else with fighter jets buzzing your office and team members tweeting pics from the parade. So, before we get into an overdue commentary on the Super Bowl ads, here are our favs from the Eagles mania of last week: BEST HEADLINE: PHINALLY!Newsday Sport BEST SLOGAN:From Wentz we came. In Foles we trust. BEST CELEBRITY TWEET ABOUT VICTORY:Hard to explain if you’re not from Philly. The joy. The joy. THE JOY. #FlyEaglesFlyRob McElhenney BEST COMMENT ON OVERLY-HYPED MAYHEM: The knucklehead contingent was extremely small. ~ Mayor Jim Kenney BEST VICTORY SPEECH: Jason Kelce Now, about those Super Bowl ads… Our top pick goes to Tourism Australia’s Crocodile Dundee remake. Between the online release of a movie trailer and the subsequent Super Bowl ad, pretty much everyone was thinking, “Is this for real?” Objective achieved! ISpot.tv found that...

February 1, 2018

in Uncategorized

by ecityAdmin

How To Motivate Millennials To Consider Making A Purchase From Your Brand

We live in interesting times, not just on the global political stage but also in the world of retail marketing. In recent years consumers have rapidly taken control of the buying process and expect a memorable customer experience (CX) along the way....

January 23, 2018

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by Bill Rogers

Spotlight on Salvatore Favazza

If this were a LinkedIn review it would be full of details on Sal’s incredible work ethic, industry experience, and technical accounting savvy. We decided to get a little more personal as we turned our spotlight on the man behind the numbers: The title “Controller” sounds all knowing and powerful. How would you describe it (in brief)? Sal: The title of Controller, in my instance, is mostly related to finance and human resources and ensuring those areas of the company are properly managed. I’m certainly not all-powerful… If anything, I feel as though everyone here is my boss! In DCI’s holiday sweater competition, you went for the real deal – a classically hideous holiday garment. Was that sweater already hanging in your closet? Sal: The sweater was not hanging in my closet but in my friend’s closet. I was not about to go out and buy a garment I would not wear ever again. Call...

January 3, 2018

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by Bill Rogers

One Last Toast to a Banner Year

Our New Year’s celebration would not be complete without raising a glass to our clients in thanks for an amazing year. If we could bottle success, DCI’s 2017 would become a much sought-after vintage. Here’s a short list of why we are incredibly thankful for the past year… RECOGNITION of our growth: The Wharton Small Business Development Center, the Entrepreneurs’ Forum of Greater Philadelphia and the Philadelphia Media Network’s Philadelphia 100® ranked us as one of the region’s fastest-growing, privately held companies Philadelphia Business Journal’s Soaring 76 honored us as on the region’s fastest growing companies HONORS for our work: Two awards for our healthcare clients from the 24th National Health Information Awards Program Two awards for excellence from the Insurance Marketing & Communications Association Conference and Showcase Three Benny awards from the Philadelphia Direct Marketing Association CAMARADERIE in serving the community: Joined together in numerous activities supporting the For Pete’s Sake Cancer Respite Foundation Volunteered...

November 20, 2017

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by Bill Rogers

Spotlight on Beth Harvath

We’ve been trying to tear Beth away from her clients for a short interview all summer long. Eventually, we stole her phone and locked her out of her computer, so she had no choice but to answer our silly questions. One morning when the coffee maker was on the fritz, everyone was calling to order coffee for meetings. You chose to go to work on the coffee maker and had it fixed in no time. What do you think that says about you? Beth: I am always up for a challenge! From coffee makers to find the right approach to marketing popsicles to Eskimos – I believe we can solve anything we put our minds to. Besides, fixing the machine was much faster than leaving to pick up coffee. What’s the most common problem you have to solve for clients? Beth: Making sure that we align our overall solutions or campaigns with a measurable...

October 25, 2017

in Uncategorized

by Bill Rogers

Direct Choice Inc. awarded among the Philadelphia 100

This week we had the pleasure of joining a number of growing businesses at the Crystal Tea Room for the Philadelphia 100 awards gala. For those unfamiliar, The Philadelphia 100 is a merit-based program. Only companies that are among the region’s fastest growing, privately-held companies are eligible. We were beyond thrilled to learn that Direct Choice Inc. was among the top 100. Being ranked in the top 100 is such an honor given the history of the awards, which were founded in 1988 by The Entrepreneurs' Forum of Greater Philadelphia and the Wharton Small Business Development Center. All applicants must be an independent privately held corporation, proprietorship, or partnership and are required to provide a full three-year sales history. Although we cannot claim to have originated this phrase, it could not be truer for DCI: The success of our clients is the only valid measure of our own. “It’s been exciting and fruitful to play a role in the growth of...

September 29, 2017

in Uncategorized

by Bill Rogers

Philadelphia Business Journal’s Soaring 76 recognizes our growth

Direct Choice is excited to announce that we have been recognized as one of the Philadelphia Business Journal’s Soaring 76 companies. This new distinction honors the 76 fastest growing companies in the Greater Philadelphia area based on three years of revenue. This is huge, literally…The Soaring 76 accepted nominations from 19 counties across Pennsylvania, New Jersey, and Delaware. Given the vast number of highly successful businesses in this region, we consider our inclusion to be a huge honor. “First and foremost, my appreciation goes out to our loyal clients and amazing staff,” said CEO Nick Lanzi. “They are the driving force behind our success. Our Soaring 76 ranking is a testament to their expertise and dedication.” Soaring 76 rankings are based on the percentage increase in a company’s annual revenue between 2014 and 2016. An independent accounting and consulting firm verified revenues for each company nominated for the Soaring 76....

August 28, 2017

in Uncategorized

by Bill Rogers

Direct Choice, Inc. Wins Award in 2017 National Health Information Awards Program

Direct Choice, Inc. was selected as a two-time winner in the 24th annual National Health Information AwardsSM. This program recognizes the nation’s best consumer health information programs and materials. Direct Choice, Inc brought home the following awards: - CareFirst “First Feels Good” DM Enrollment Package received a Merit Award for Direct Mail. - Independence Blue Cross Urgent Care “Know Where to Go” DM Package received a Bronze Award for Direct Mail. “We are honored to be recognized by the esteemed National Health Information Awards program for not one but two projects,” said Reem Massella, VP of Marketing Services, “I could not be prouder of our team here at Direct Choice. And a special heartfelt thank you to our wonderful clients at CareFirst and Independence Blue Cross, who inspire us to excel, every day!” Founded in 1995, Direct Choice is an award-winning full-service marketing and advertising firm that partners with clients in highly-regulated industries (healthcare, pharmaceuticals, financial services,...

August 7, 2017

in Uncategorized

by Bill Rogers

Direct Choice, Inc. Hires Top Analytics and Marketing Expert Scott Morrison to Lead New CX Division

PHILADELPHIA – August 7, 2017 –Direct Choice, Inc., a leading Mid-Atlantic full-service marketing and advertising agency, announced today that industry veteran Scott Morrison has joined the company as president of its Customer Experience (CX) division. Morrison will lead the agency’s new CX division, which will focus on helping clients improve and increase positive customer experiences through CX data-driven communications. He brings to the role more than 25 years of experience developing and implementing highly profitable multi-channel CRM programs. “While CX isn’t a new concept, the tools and technologies for capturing and classifying customer feedback have evolved dramatically over the last two years – something many businesses are still struggling to fully leverage,” said Morrison. “Direct Choice’s CX improvement processes and tools will help clients better identify and transform their CX data assets into highly personalized communications that enhance customer experiences across all touchpoints.” Before joining the agency, Morrison served as executive vice president for Fulcrum Analytics, a longstanding partner of Direct Choice for over 20 years. Earlier in his career, he also worked with Direct Choice President and CEO, Nick Lanzi, at Devon Direct Marketing, the second largest independent direct marketing agency in the U.S. before it was purchased by Euro RSCG. “Having worked with Scott for many years, time and...

May 12, 2017

in Uncategorized

by Bill Rogers

Rewards season has arrived and Direct Choice is in bloom.

Springtime in Philly is when agencies gather to celebrate the best of best in direct marketing with the Philadelphia Direct Marketing Association (PDMA). This year, Direct Choice is proud to be counted among those who brought home a Benjamin Franklin Award or three. We are elated for the teams who worked tirelessly to achieve standout results, brilliant creative and the following PDMA Benny Awards: 1. Best Website (creative only) Award: CareFirst Birthday 65+ Medicare Supplement, First Feels Good. This website supported a broader campaign aimed at helping Maryland residents feel good about aging into Medicare with the help of CareFirst. It’s bright, empowering and incredibly user-friendly. 2. Cutting Room Floor Award: Mutual of Omaha, Sweets. Although it was never chosen to be tested in the market, the emotional appeal and feel-good imagery of this direct mail piece for Juvenile Whole Life captured the judging panel’s attention and votes. 3. Honorable Mention for Best Creative, Direct Mail...

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