DCI Celebrating 25 Years

As our agency zips past another major milestone, we can’t help but look back in wonder over how much our world has changed in 25 years. Thanks to a wealth of support from our clients, friends and families, we have enjoyed a wildly fulfilling journey.

While working at Devon Direct, Nick Lanzi decides to begin his own agency on the side

Agency’s name “Direct Choice” is established

Signs 1st client – Mellon Bank

“Direct Choice” is registered as business entity in PA

Windows ’95 is released
Only 14% of U.S. adults have Internet Access
Toy Story becomes the world’s first 100% CGI film
95 million people watch the O.J. Simpson trial
Atlanta Summer
Olympics are held
Bill Clinton is
re-elected president
Signs 2nd client – Barrett Bank
Signs 1st telecom client – Comcast Metrophone
Nick leaves Devon Direct to focus on Direct Choice full time!
Files for Articles of Incorporation with PA
Signs 1st technology client – CompuServe
Signs 1st pharmaceutical client – Roche Diagnostics
Closes 1997 with over $2 million in sales
Signs 2nd client – Barrett Bank
Signs 1st telecom client – Comcast Metrophone
Nick leaves Devon Direct to focus on Direct Choice full time!
Files for Articles of Incorporation with PA
Signs 1st technology client – CompuServe
Signs 1st pharmaceutical client – Roche Diagnostics
Closes 1997 with over $2 million in sales
Atlanta Summer
Olympics are held
Bill Clinton is
re-elected president

Receives 1st of 20+ Philadelphia Direct Marketing Association “Benjamin Franklin Excellence in Direct Marketing” award – Nick dedicates the award to his former boss at Devon Direct, Ron Greene

Launches Accu-Chek™ Insulin Meter “Customer Care Program” for Roche Diagnostics, which would go on to generate $500M+ in incremental test strip revenue over the next 10 years

Clinton denies having
“sexual relations” with
Monica Lewinski
Google is founded
The Food and Drug
Administration approves
Viagra
Carrie Underwood wins Season 4 of American Idol
Facebook launches at Harvard
Final episode of Friends airs on NBC
Hurricane Katrina devastates New Orleans

Hires 1st employee

Signs the 1st of 11 BlueCross BlueShield clients –
Philadelphia’s Independence Blue Cross

Hires 1st employee

Signs the 1st of 11 BlueCross BlueShield clients –
Philadelphia’s Independence Blue Cross

Carrie Underwood wins Season 4 of American Idol
Facebook launches at Harvard
Final episode of Friends airs on NBC
Hurricane Katrina devastates New Orleans

Makes Inc. Magazine’s “5,000 Fastest-Growing Privately Held Companies” for the 1st time and makes the list again the next two years!

Makes Wharton Small Business Development Center and Philadelphia Media Network’s “Philadelphia 100 Fastest Growing Companies” list for the 1st time

Phillies win 2008 World Series!
Apple introduces iPhone
Final Harry Potter book is published
The new One World Trade
Center building opens
Gangnam Style is
YouTube sensation
Supreme court supports
same-sex marriage nationwide
Veep wins Emmy for
Outstanding Comedy Series

Receives SmartCEO’s “Volt Leaders in Technology – Technology Innovator Emerging PA” award

Receives SmartCEO’s “Circle of Excellence Award – Professional Services”

Receives SmartCEO’s “Circle of Excellence Award – Professional Services”

Signs the 1st of 11 BlueCross BlueShield clients –
Philadelphia’s Independence Blue Cross

The new One World Trade
Center building opens
Gangnam Style is
YouTube sensation
Supreme court supports
same-sex marriage nationwide
Veep wins Emmy for
Outstanding Comedy Series

Receives 1st Insurance Marketing & Communications
Association (IMCA) “Showcase Award of Excellence”

Receives Philadelphia Business Journal’s “Soaring 76 Fastest Growing Companies” award

Makes Wharton Small Business Development Center and
Philadelphia Media Network’s “Philadelphia 100 Fastest
Growing Companies” list for the 2nd time

First U.S. total solar eclipse
in 99 years
59 people killed in
Las Vegas, in the deadliest
mass shooting in modern
U.S. history
Ed Sheeran’s Shape of You
tops the charts
Eagles win the Super Bowl!
Apple, Inc. becomes the first public company to achieve a market
capitalization of $1 trillion

Wins Philadelphia Direct Marketing Association
“Benjamin Franklin Excellence in Direct Marketing
BEST OF SHOW” award

Receives 2nd Insurance Marketing & Communications
Association (IMCA) “Showcase Award of Excellence”

Wins Philadelphia Direct Marketing Association
“Benjamin Franklin Excellence in Direct Marketing
BEST OF SHOW” award

Receives 2nd Insurance Marketing & Communications
Association (IMCA) “Showcase Award of Excellence”

Eagles win the Super Bowl!
Apple, Inc. becomes the first public company to achieve a market
capitalization of $1 trillion

Nick Lanzi named “Direct Marketer of the Year” by
the Philadelphia Direct Marketing Association

52% of world’s
population is
connected by
mobile Internet
access
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