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“Discovering ILORI”

[vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="Discovery of a new luxury" color="#222222"][vc_empty_space height="20px"][vc_column_text] Challenge: On top of an economic downturn, the launch of ILORI boutiques for luxury sunglasses faced all of the typical challenges for introducing a new brand, including lack of awareness and steep infrastructure investments. Direct Choice was tasked with generating consumer sales and relationships on a tight budget.   Solution: Over the course of six years, Direct Choice has approached the challenge with equal parts creativity and database expertise. Precise consumer modeling based on an extensive in-house list allowed us to immediately generate foot traffic and build relationships. A communications toolkit was quickly created, eventually growing to include glossy look-books, designer-based email campaigns, store sales and event marketing, loyalty card programs, fulfillment and redemption programs.   [/vc_column_text][/vc_column][/vc_row]...

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“Future Proof”

[vc_row][vc_column][qodef_custom_font font_family="Montserrat" font_size="24" line_height="34" font_weight="700" letter_spacing="-0.4" text_align="left" content_custom_font="On the fast track with confidence" color="#222222"][vc_empty_space height="20px"][vc_column_text] Challenge: During the Annual Open Enrollment for individual health insurance, member retention is key. Highmark needed to streamline their annual renewal process in a way that would drive early decisions and create an easy path to re-enrollment.   Solution: While promoting a simplified enrollment process that included personalized landing pages, our multi-touch campaign reinforced the added confidence and empowerment that comes with Highmark’s health plans. [/vc_column_text][/vc_column][/vc_row]    ...

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