We’re about to hit a big milestone: our 100th blog!
Since our very first post back in 2017, we’ve covered it all — from Gen Z shopping habits to Medicare deadlines, marketing memes, and even Super Bowl ad hot takes.
Now, as we approach blog #100, we’re looking back on what we’ve learned — and sharing some practical tips for writing blogs that actually get read, spark engagement, and (yes) even drive results.
1. Pick Topics That Solve Problems, Not Just Share Opinions
Looking back at our most-read blogs, one thing stands out: practical, “how-to” style posts outperform.
- Example: Our blog on “3 Smart Ways to Use AI for Member Engagement” drew strong engagement because it tackled a pressing question for healthcare marketers.
- Posts like “Five Top Trends Reshaping Marketing in 2025” performed because they gave forward-looking insights readers could apply.
Tip: Start with the audience’s pain points — acquisition, onboarding & retention, renewals — then provide solutions. Blogs that help readers do their job better will always resonate more than general commentary.
2. Headlines Matter More Than You Think
Among our posts, those with “listicle” or time-sensitive headlines (“5 Tips…,” “3 Mistakes…,” “Trends for 2025”) consistently drew higher clicks.
Tip: Frame headlines around numbers, urgency, or outcomes. “How to Drive Renewals with Omnichannel Marketing” will pull readers in faster than “Omnichannel Marketing Overview.”
3. Know Your Audience — Then Speak Their Language
Our readership includes healthcare, pharmaceutical, retail, technology, and financial services marketers. We’ve learned that they respond best when we connect strategy with compliance reality.
Blogs about Super Bowl ads are fun, but blogs about healthcare renewal deadlines, CMS-compliant campaigns, or social listening in regulated industries generate more inbound opportunities.
Tip: Blogs aren’t just content; they’re conversation starters with the right decision-makers. Use industry-specific language and case examples.
4. Engagement > Volume
When we first started, we felt pressure to publish often. But our analytics showed that quality and consistency matter more than quantity.
- Some of our evergreen posts from 2021–2022 still generate traffic today.
- By contrast, rushed topical posts had short shelf lives.
Tip: Don’t blog for the sake of posting. Blog to build trust and provide real value. One strong, well-researched blog every 2–3 weeks is more powerful than three “filler” posts in the same time.
5. Should Blogs Drive Revenue? The Honest Answer
Yes — but not directly.
Our blogs have:
- Driven inbound leads (“I read your blog on ACA renewals — can we talk?”).
- Powered LinkedIn and email content.
- Established credibility for RFPs and proposals.
But the real revenue driver is the ecosystem: blogs feeding social, fueling email, supporting sales decks. When tied into omnichannel strategy, they absolutely contribute to the bottom line.
Final Thought
Blog #100 isn’t just a milestone — it’s proof that consistent, strategic content works.
The best blogs:
- Solve problems for your audience.
- Earn attention with sharp headlines.
- Build trust with data, case studies, and compliance-savvy insights.
- And fit into a larger ecosystem that supports acquisition, retention, and renewals.
As we head toward our 100th post, we’ll keep pushing to make each blog more useful, more actionable, and more relevant to the marketers who rely on us for insights.
Here’s to the next 100!
