April 28, 2022
Brand Advertising and Direct Marketing – aka Beauty and the Beast.
by Bill Rogers Many years before joining Direct Choice, I strolled into a creative presentation with Progressive.com weary from an early...
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News
March 14, 2022
USPS Boosts Savings in 2022 Promotions for Marketers
It’s no secret that the USPS loves commercial mail. While last year’s first-class mail volumes fell to their lowest since...
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February 16, 2022
What the HEALTH just happened with Super Bowl ads?
If you’re looking for the typical review of the best Super Bowl ads, you can count on AdAge or Adweek...
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January 18, 2022
Important Trends for Direct Mail, Digital and TV for 2022…
Because getting left behind is not an option. You don’t have to be a trendsetter to be relevant. In fact, it’s...
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December 16, 2021
New Year’s Resolution: Update your profile pics! Quick advice and free tools for a smart refresh.
Who was the President when you last updated your profile pics? If you answered anyone other than Biden, it’s probably...
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November 17, 2021
Supply Chain Holiday Blues: Questions & Answers for Marketers.
It’s not just the title track of the 2021 Holiday Season. This year’s supply chain issue is a heavy dose...
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October 20, 2021
Jack-o-lanterns. Skeletons. Candy. And the $10 billion in sales? … PART OF IT.
If you have not yet seen SNL’s Haunted Elevator (ft. David S. Pumpkins) skit, you’re missing out on the brilliantly...
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July 20, 2021
Health plans should expect record ACA enrollments in 2022 — thanks ARP!
Back in April we promised to follow up on the American Rescue Plan’s (ARP’s) impact on the health insurance market....
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June 10, 2021
Why your marketing plan MUST consider short-form video.
If you’ve been wondering if it pays to make the leap from online image ads to short-form video the answer...
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May 24, 2021
A Quartet of Awards — Music to our ears.
Awards season is back for 2021 and Direct Choice is off to a strong start. Last week, our team attended...
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Here's something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021
The Direct Choice team had a great time celebrating the holidays yesterday! So much fun, that we neglected to take many photos! But here are a few along with a sample of our “work related” Bingo card…#happyholidays #officeparties #holidayofficeparties #holidays2021
It was a fantastic day on location for another commercial shoot with @centercityfilmvideo this week! #onlocation #commercialshoot #directmarketing
The Direct Choice team recently had a great time filming a new spot featuring Dick Vitale for Blue Cross NC #bluecrossnc #centercityfilmandvideo #dickvitale
We all enjoyed a delicious SURPRISE lunch @whitedogwayne for our Production Director Tom Mellon @mellon24 who is FINALLY getting married (after a one year COVID postponement) to his lovely fiancée Marghi! Best Wishes Tom and Marghi!
It was a winning night at the virtual PDMA Benny Awards! DCI won the top award in 4 catagories! Congrats to everyone! #bennyawards #pdma
Way to go Reem, our resident @Peloton aficionado, for recently completing 500 RIDES!! #peloton
Shout out to @michelafavazza who will soon be a Drexel University field hockey Dragon! Michela is the daughter of our very own Sal Favazza (a Drexel alum!) https://maxfieldhockey.com/2021-michela-favazza/ #drexelfieldhockey #drexeldragons #drexeluniversity
Time to get your brackets done! #marchmadness #brackets #ncaabasketball
Thank you to our friends from @Mayoseitz-media for the @dibrunobros gift basket! Looks delicious! Happy Holidays!
You can tell a lot about a person by their favorite holiday movie - see if you agree with the DCI team’s favorite flicks! #holidaymovies #happyholidays2020
Like everyone else, DCI’s holiday celebration was a little different this year - we all enjoyed a virtual luncheon (but with REAL food) courtesy of @12stcatering - some of our newer (furry-er) co/workers were able to attend as well! Keeping our fingers crossed that next year we can all be together! #covidholiday #virtualparty