March 16, 2023
Maximizing Marketing ROI. It’s not just for recessions.
Given consumer spending at the start of 2023, it may seem like the media are crying wolf when it comes...
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News
February 16, 2023
5 reasons why Super Bowl LVII marketing was like no other
With most of the Super Bowl ads hype in the rear-view mirror, we decided to take a dive into what...
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January 25, 2023
2023 Direct Marketing: Top Trends and Predictions
With the unexpectedly rapid recovery of 2021 and 2022 in the rear-view mirror, and inflation slowing as we entered 2023,...
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November 22, 2022
5 Tips for Maximizing the 2022 Holiday Shopping Season
Despite the evidence of inflation all around us, consumers seem unfazed when it comes to their shopping habits. According to...
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October 24, 2022
Insurance Ads Gone Wild – A Brief History
Pure genius. That was the phrase that came to mind when we clicked on the YouTube page for Liberty Mutual’s...
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September 27, 2022
What it takes to win a Telly
Filming three versions of a DRTV spot with six actors, multiple extras and props in an outdoor location is akin...
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July 19, 2022
Summer Reads for the Marketing Obsessed
If you’re reading for escapism, this list isn’t for you. Maybe check out some smart beach reads suggested by NPR....
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June 1, 2022
Pride Month. It’s about more than waving a rainbow flag.
With so many brands jumping on the rainbow bandwagon every June, it’s not surprising that the LGBTQ+ community may find...
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May 20, 2022
Direct Choice honored with Best of Show at Philly DMA awards
Last night’s Benny Awards Celebration was extra special on many levels. First of all, it felt so refreshing for everyone...
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April 28, 2022
Brand Advertising and Direct Marketing – aka Beauty and the Beast.
by Bill Rogers Many years before joining Direct Choice, I strolled into a creative presentation with Progressive.com weary from an early...
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This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays
Lot’s of fun was had by all at DCI’s annual holiday party held at #333belrosebarandgrill Great food and our traditional white elephant, but with a little change up at the end to keep things interesting 😊. Thanks Nick!
Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards
Here`s something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021
The Direct Choice team had a great time celebrating the holidays yesterday! So much fun, that we neglected to take many photos! But here are a few along with a sample of our “work related” Bingo card…#happyholidays #officeparties #holidayofficeparties #holidays2021
It was a fantastic day on location for another commercial shoot with @centercityfilmvideo this week! #onlocation #commercialshoot #directmarketing
The Direct Choice team recently had a great time filming a new spot featuring Dick Vitale for Blue Cross NC #bluecrossnc #centercityfilmandvideo #dickvitale
We all enjoyed a delicious SURPRISE lunch @whitedogwayne for our Production Director Tom Mellon @mellon24 who is FINALLY getting married (after a one year COVID postponement) to his lovely fiancée Marghi! Best Wishes Tom and Marghi!
It was a winning night at the virtual PDMA Benny Awards! DCI won the top award in 4 catagories! Congrats to everyone! #bennyawards #pdma
Way to go Reem, our resident @Peloton aficionado, for recently completing 500 RIDES!! #peloton
Shout out to @michelafavazza who will soon be a Drexel University field hockey Dragon! Michela is the daughter of our very own Sal Favazza (a Drexel alum!) https://maxfieldhockey.com/2021-michela-favazza/ #drexelfieldhockey #drexeldragons #drexeluniversity
Time to get your brackets done! #marchmadness #brackets #ncaabasketball