Back-to-College: Reaching tomorrow’s most valuable consumers today
Now that U.S. campuses are beginning to fill with nearly 20 million students, it’s a good time to consider what...
Continue ReadingNow that U.S. campuses are beginning to fill with nearly 20 million students, it’s a good time to consider what...
Continue ReadingReaching people by traditional media in the summer can be difficult. Your audience may be on vacation or enjoying the...
Continue ReadingContinuing along the “green” path established in our previous post, Tapping into Conscious Consumerism?, we’ve been looking into the ways...
Continue ReadingBe Aware of These Four Cautionary Tips. As we advance toward the 2020 election, climate change is rising to the top...
Continue ReadingAs our DCI crew boarded the Spirit of Philadelphia for the Philly DMA Benny Awards, they knew it would be...
Continue ReadingIn our previous posts, we learned how college marketers are applying marketing solutions to the problems of a declining customer...
Continue ReadingIn our last blog, Higher education is desperate to lure more of Gen Z. How will they succeed?, we focused...
Continue ReadingIn our next few blog posts, we’ll explore a score of challenges faced by colleges and universities across the U.S....
Continue ReadingDon’t underestimate the value of brand building. Before signing his record-setting contract with the Phils, Bryce was busy scoring endorsement deals...
Continue ReadingSuper Bowl advertisers fearlessly go for the laugh. With an audience as monstrous and diverse as the Super Bowl, are brands...
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