American Rescue Plan Tag

American Rescue Plan equates to huge opportunities for insurers

Here at Direct Choice, we’re capitalizing on a new wave of marketing opportunities for our health insurance clients brought on by the American Rescue Plan (ARP). That’s the self-aggrandizing title for what you may more readily recognize as the most recent COVID-19 stimulus/relief package. Signed into law on March 11, 2021, Biden’s $1.2 trillion package includes direct stimulus payments, extended unemployment benefits, expanded child tax credits and other safety nets for struggling Americans.   One of the less publicized aspects of the plan includes a big win for people without employer-provided health insurance, including middle-income folks. Here’s a breakdown of how the new law is expanding access to affordable health insurance for Americans in 2021 and 2022:   Larger premium tax credits According to, monthly premiums will decrease by an average of $50 per person after credits. Four out of five enrollees (up from 69% pre-ARP) will be able to find a plan for...

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