Artificial intelligence Tag

5 TOP TRENDS THAT RESHAPED MARKETING IN 10 YEARS

Our undying love of digital media over the past decade has driven a historic revolution in marketing. Such massive transformations are rare but not unprecedented. The shift from outdoor signage to print (16th century) and then print to radio and TV (20th century), were also driven by new technology.   Welcome to the New Age, to the new age…   That refrain from Imagine Dragon’s Radioactive in 2012 couldn’t have been more on point. The digital media revolution was in full swing and by 2019 it had surpassed print and television as the dominant advertising medium.   The fact that we witnessed the shift to a new age of advertising is amazing and challenging. The digital age is unlike any other in its worldwide scale, diversity of channels and mind-bending rate of change. To help us all stay ahead of the curve, here are the top 5 trends that have re-shaped marketing over the past 10...

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2023 Direct Marketing: Top Trends and Predictions

With the unexpectedly rapid recovery of 2021 and 2022 in the rear-view mirror, and inflation slowing as we entered 2023, we are left with a big question mark on where the economy is headed. Will inflation plus rising interest rates trigger a recession, or will the Federal Reserve’s policies deliver the “soft landing” everyone desires? In either scenario, businesses are likely to spend more conservatively and look for highly measurable marketing tactics that have the largest impact on the bottom line — i.e., exactly what direct marketers aim to do regardless of economic conditions.   Here are some of the top ways we expect businesses to benefit from direct marketing in 2023:   Increased emphasis on B-to-B marketing: According to the White House, over the last two years, Americans have applied to start 10.5 million new businesses, the strongest two years on record. Layer onto that the fact that B-to-B markets have higher-value purchases...

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THREE MEGA-ISSUES FOR MARKETERS IN 2020 and how we need to address them

If your New Year’s resolutions include staying ahead of the curve, this article is for you. We’ve separated the wheat from the chaff (sorry for that paleo & gluten-free friends) to focus on today’s mega-issues for marketers.   1: The Steady Rise of Voice Search.   Yep, just when your SEO team thought they had mastered the game, Alexa, Google Assistant and Siri change the way we all search. Now it’s less about keywords and more about answering very real and human questions.   Smart speakers play a huge role in this trend. According to Canalys research, smart-speakers grew by 82.4% in 2019 and will overtake tablets by 2021 with over 400 million installations. In fact, the use of Google Assistant has quadrupled in just one year.   What to do about it: Start thinking about the questions that prospects and customers will be asking and insert those questions in headers. In addition, adjust web content so that...

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Higher education is desperate to lure more of Gen Z. How will they succeed?

In our next few blog posts, we’ll explore a score of challenges faced by colleges and universities across the U.S. and how marketing is part of the solution. Our goal is to gain some inspiration and insight that’s applicable to any business with seemingly unsurmountable changes looming in their marketing sphere.   While industries that require higher education are growing rapidly (think healthcare and technology) it’s ironic that colleges are suffering from a steady decline in enrollment. Experts point to many factors including a strong job market that’s luring people away from higher education. Then there’s the larger issue of a declining birthrate which means fewer high school graduates from which to recruit today and in the years ahead.   So, what are colleges doing about it?   In order to recruit more of Gen Z, which encompasses the next 14 years of high school graduates, savvy college marketing departments are capitalizing on tactics that can...

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To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc!
#Phillyvets #GPVN #HappyHolidays
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A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes ...

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Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly ...

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Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing ...

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This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays ...

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Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards ...

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Here`s something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

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