As Gen Z’s income rises, will your marketing ride the wave?
The latest generation to enter the workforce has long been pursued by youth-oriented brands. And now that Gen Z is growing up, it’s time that everyone from insurance marketers to carmakers pay more attention to this demographic’s preferences. First, a quick refresh on Gen Z: Currently 11 to 26 years old 68.6 million live in the U.S. (20% of population) Grew up with multiple screens, always connected Experienced a global pandemic during their most formative years Represent about 20% of the U.S. workforce Being the first generation to grow up with multiple screens connected with web, Gen Z very much prefers the feeling of being in control – even when it’s the plot of something they’re streaming. What does this mean for marketers? We need to create more interactive content where the user is in the driver’s seat. Even if you already think you know them based on gobs of data, ask...
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