How are you leveraging our 250th Anniversary?
There’s still time to join the celebration in your own way. It would be a shame to miss a milestone that only comes around once every 250 years. So, if you feel like you’ve missed the window to leverage one of the largest national events of our lifetime, take a breath. There is still plenty of time to align your brand with the United States’ 250th anniversary celebrations taking place this year on July 4th. While the festivities have been in the works for years, the cultural momentum is only just beginning to peak ahead of the summer. Massive heritage sponsors have already entered the ring including Coca Cola, whose campaign includes limited-edition America250 bottles and a joyful 3-minute film that could fill the most cynical citizen with a patriotic pride. While most of us don’t have the history or the budget of such a massive American brand, we can join the conversation...
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