USPS Boosts Savings in 2022 Promotions for Marketers
It’s no secret that the USPS loves commercial mail. While last year’s first-class mail volumes fell to their lowest since 1971, marketing mail was on the rise in 2021. That must be one of the reasons why the postal service is encouraging marketers to innovate and save with six special promotions throughout the year. Many of these special promotions are offering increased discounts compared to last year. Some quick facts on these programs and why you may want to take advantage: 4% Tactile, Sensory & Interactive Promotion (now through July 31): Perhaps you’ve always wanted to test an interactive pop-up format or a mailer with special textures, visuals, or sound? With this discount, which has been doubled for 2022, you can help offset the added production and first-class mailing costs. Besides making a big impression in the mail, you may discover the added cost is worth the boost in response/sales regardless of...
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