Gen Z Marketing Tag

Back to college: Reaching tomorrow's consumers today.

Back-to-College: Reaching tomorrow’s most valuable consumers today

Now that U.S. campuses are beginning to fill with nearly 20 million students, it’s a good time to consider what this means to your brand today and tomorrow. At this very moment, they have back-to-school needs and interests. Not too far down the road, they have the potential to become your most profitable customers.   3 key reasons why they’re the most sought-after segment: Today, Gen Z represent 44 billion dollars in estimated buying power   After they graduate, they will earn anywhere from 42% - 135% more than workers with no degree   College years represent a pivotal time in people’s lives when they are straying from parents and defining who they are and want to be. Connect with them now and you could reap some serious lifetime value.   How do you connect to Gen Z? Some traditional brands are doing surprisingly well.  Student brand ambassadors have been a big thing for companies such as...

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Way to go Reem, our resident @Peloton aficionado, for recently completing 500 RIDES!! #peloton ...

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Shout out to @michelafavazza who will soon be a Drexel University field hockey Dragon! Michela is the daughter of our very own Sal Favazza (a Drexel alum!) https://maxfieldhockey.com/2021-michela-favazza/ #drexelfieldhockey #drexeldragons #drexeluniversity ...

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Time to get your brackets done! #marchmadness #brackets #ncaabasketball ...

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Thank you to our friends from @Mayoseitz-media for the @dibrunobros gift basket! Looks delicious! Happy Holidays! ...

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Holiday Video. You can tell a lot about a person by their favorite holiday movie - see if you agree with the DCI team’s favorite flicks! #holidaymovies #happyholidays2020 ...

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Happy 2020-Style Halloween Everyone! #halloween #halloween2020🎃 #wearamask😷 ...

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