Marketing ROI Tag

Maximizing Marketing ROI. It’s not just for recessions.

Given consumer spending at the start of 2023, it may seem like the media are crying wolf when it comes to recession fears. The problem is, although consumer spending and corporate profits seem strong, all of those reports are based on trailing data. It shows us what happened last month or last quarter. The Consumer Confidence Survey®, on the other hand, is meant to reflect prevailing business conditions and likely developments for the months ahead – and confidence is down for the past 2 months.   Regardless of the indicators, ROI-driven marketing is always the safest/best place for your marketing spend. Being an agency that specializes in direct marketing, we have some ideas on this topic.   Recognize which channels drive the most ROI.  For prospecting, the 2022 Association of National Advertisers (ANA) Response Rate Report shows direct mail in the lead. Direct mail’s advantage over digital is that our mailboxes are far less saturated with...

Continue Reading

To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc!
#Phillyvets #GPVN #HappyHolidays
...

4 0

A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes ...

11 1

Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly ...

8 1

Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing ...

7 3

This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays ...

2 0

Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards ...

10 2

Here`s something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

0 0