Maximizing Marketing ROI. It’s not just for recessions.
Given consumer spending at the start of 2023, it may seem like the media are crying wolf when it comes to recession fears. The problem is, although consumer spending and corporate profits seem strong, all of those reports are based on trailing data. It shows us what happened last month or last quarter. The Consumer Confidence Survey®, on the other hand, is meant to reflect prevailing business conditions and likely developments for the months ahead – and confidence is down for the past 2 months. Regardless of the indicators, ROI-driven marketing is always the safest/best place for your marketing spend. Being an agency that specializes in direct marketing, we have some ideas on this topic. Recognize which channels drive the most ROI. For prospecting, the 2022 Association of National Advertisers (ANA) Response Rate Report shows direct mail in the lead. Direct mail’s advantage over digital is that our mailboxes are far less saturated with...Continue Reading