Medicare Advantage Marketing Tag

Medicare Advantage Plans Enter a New Age of Innovation and Competition

When your business is heavily regulated by the federal government, innovation and progress don’t come easy. Such is the case with Medicare Advantage (MA) plans which provide health coverage to 22 million Medicare beneficiaries. Everything about operating these plans (benefits, rates, marketing campaigns, etc.) happens under the watchful eye of the Centers for Medicare and Medicaid Services (CMS).   Last year, MA plans received some good news. CMS announced that plans could add supplemental benefits for home care and adult day care in 2019.  Now, CMS is allowing MA plans to expand coverage in 2020 with benefits that are “not necessarily health-related but have a reasonable expectation of improving or maintaining the health.”   Watch for new plans and new benefits coming in 2020.   According to Home Health Care News, there are at least 16 new MA plans becoming available  during the 2020 Annual Election Period when members can switch MA plans. Added competition is...

Continue Reading