outdoor advertising Tag

Non-traditional cures for summertime marketing blues

Reaching people by traditional media in the summer can be difficult. Your audience may be on  vacation or enjoying the outdoors near home but away from their screens and mailboxes. Fortunately, there’s still time to reach them via some non-traditional outdoor advertising. Whether at the shore or the ballpark you’ve certainly noticed some creative skywriting, banners, blimps, etc. vying for your attention. The question is, are they worth the investment? They must be paying off for someone. Here’s what we know.   Blimps If you want a modern airship like one of the 246-foot Goodyear Blimps, be prepared to shell out $21 million. Most advertisers simply rent a blimp from AirSign that gives them a flying 128-foot billboard with a price range of $200k to $400k per event. Mind you, these are piloted airships with custom skins that are typically reserved for big-budget brands. The return? Besides undeniable visibility that you can’t turn...

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