THREE MEGA-ISSUES FOR MARKETERS IN 2020 and how we need to address them
If your New Year’s resolutions include staying ahead of the curve, this article is for you. We’ve separated the wheat from the chaff (sorry for that paleo & gluten-free friends) to focus on today’s mega-issues for marketers. 1: The Steady Rise of Voice Search. Yep, just when your SEO team thought they had mastered the game, Alexa, Google Assistant and Siri change the way we all search. Now it’s less about keywords and more about answering very real and human questions. Smart speakers play a huge role in this trend. According to Canalys research, smart-speakers grew by 82.4% in 2019 and will overtake tablets by 2021 with over 400 million installations. In fact, the use of Google Assistant has quadrupled in just one year. What to do about it: Start thinking about the questions that prospects and customers will be asking and insert those questions in headers. In addition, adjust web content so that...
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