social commerce Tag

Marketing Year 2021 – More social, influential and self-aware than ever

As we enthusiastically leave 2020 behind us and wonder what the new year will bring, we have some predictions for our marketing community. Actually, they’re more like suggestions for staying on the cutting edge of what’s working in today’s world.   Social commerce – where sharing meets shopping   Ever buy something you saw on social media without ever leaving Facebook, Instagram or whatever platform you were on? That means you’ve already participated in a swiftly growing trend. Amped in 2020 by the fact that the entire world was shopping from home during the pandemic, social commerce is predicted to rise steadily with a compound annual growth rate of 28.4% from 2021 to 2028. Besides simplifying the purchase for consumers, it also allows them to immediately share purchases in a post which helps marketers reach new customers – brilliant eh?   Video, video and more video   The meteoric rise of TikTock since 2019 reveals our strong appetite...

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Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly ...

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Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing ...

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This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays ...

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Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards ...

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Here`s something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

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Way to go Reem, our resident @Peloton aficionado, for recently completing 500 RIDES!! #peloton ...

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