summerreads Tag

Summer Reads for the Marketing Obsessed

If you’re reading for escapism, this list isn’t for you. Maybe check out some smart beach reads suggested by NPR. This list is for those of us in the marketing world who can’t resist a title that could improve our careers and how we run our businesses. It’s also good if you just want to look smarter than the sunburnt vacationer asleep in the beach chair next to you.   For your strategy side:   The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share by Dan Gingiss. You don’t have to be a CX strategist to appreciate this new book. It’s for business owners and marketers who understand the value of investing in customers to build loyalty and boost positive word-of-mouth advertising. As a reviewer on Amazon (also on Gingiss’ site) stated, there are plenty of books touting CX advice that’s totally impractical for the average business —...

Continue Reading

Take Five: Choose your must-have summer reads

Everyone enjoys a good book. Here's a variety of this summer's favorites:   For a new perspective: My Vanishing Country A Memoir by Bakari Sellers. Unless you grew up in a rural, black, working-class town in the deep south, you need this book as a window into what has become a forgotten and neglected part of our country. Penned by a lawyer who became the youngest African American elected official in the country at age 22 and has served as an analyst for CNN, it’s an American success story wrapped in the struggles of the rural south. It’s no wonder that My Vanishing Country has become a New York Times Bestseller and a #1 New Release on Amazon.com.   For the kids: The World Needs More Purple People by Kristen Bell & Benjamin Hart. Full disclosure, this writer has had a thing for Kristen Bell ever since binge-watching The Good Place and all of her Funny...

Continue Reading

Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards ...

10 2

Here's something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

0 0

Way to go Reem, our resident @Peloton aficionado, for recently completing 500 RIDES!! #peloton ...

4 0

Shout out to @michelafavazza who will soon be a Drexel University field hockey Dragon! Michela is the daughter of our very own Sal Favazza (a Drexel alum!) https://maxfieldhockey.com/2021-michela-favazza/ #drexelfieldhockey #drexeldragons #drexeluniversity ...

8 0

Time to get your brackets done! #marchmadness #brackets #ncaabasketball ...

9 0

Thank you to our friends from @Mayoseitz-media for the @dibrunobros gift basket! Looks delicious! Happy Holidays! ...

4 0

You can tell a lot about a person by their favorite holiday movie - see if you agree with the DCI team’s favorite flicks! #holidaymovies #happyholidays2020 ...

6 0