Super Bowl Advertising Archives

February 16, 2023

5 reasons why Super Bowl LVII marketing was like no other

With most of the Super Bowl ads hype in the rear-view mirror, we decided to take a dive into what made this year’s marketing push different. Even if you didn’t find the ads themselves to be creatively unique or powerful, there are trends and tactics in here that have something to say about how our culture and our marketing landscape is changing. #1 The appearance of Jesus: This year, the sea of alcohol and crass consumerism parted to make way for a brand re-fresh of Christianity. What does is say about our culture? The post-game banter says that we are as curious and skeptical as ever because we immediately wanted to know WHO was behind it. According to Christianity Today, the ads are partly funded by the family that owns Hobby Lobby, plus other evangelical groups. #2 The end of Anheuser-Bush InBev’s 33-year+ alcohol exclusive: While we may miss the Clydesdales and the likes...

February 16, 2022

in Uncategorized

by Patricia Uhrich

What the HEALTH just happened with Super Bowl ads?

If you’re looking for the typical review of the best Super Bowl ads, you can count on AdAge or Adweek for that. They both agree that the Coinbase spot was the most effective. In case you missed it, here it is: https://www.youtube.com/watch?v=eIUD_NE1BDo $14 million well spent? Well, the bouncing QR code was so effective that it caused Coinbase to crash. Perhaps they took a cue from some of the DRTV spots Direct Choice produced last year? Anyhow, what struck us about this year was the emergence of health-related ads and the absence of Anheuser-Bush. Super Bowl 2022 ads posed an interesting contrast to the typical fare of chips, dips, pizza and beer. What’s Gotten Into Lindsay? Planet Fitness made a good bet that Inquiring minds want to know. They’re also betting that people are ready to get back to the gym, BIG TIME. Love the moment between her and Dennis Rodman which was easily...

February 10, 2021

in Marketing, Uncategorized

by Patricia Uhrich

Why it was good to see some Big Brands sit out the Super Bowl

For marketers, the Super Bowl traditionally begins in the summer when budgets and creative ideas are set in motion. This year was anything but traditional. Although all 256 regular season games were played, some advertisers chose to sit out the Super Bowl. In fact, it was the first Super Bowl in 37 years without Budweiser airing a spot during the game. Clydesdales, Mr. Peanut, Korean cars, Mexican avocados and Coca Cola were all conspicuously absent. Whatever their PR people may have said before the game, we know it’s all because most big brands aren’t risk takers and couldn’t handle this year’s uncertainty — but that’s a good thing and below are three reasons why: 1) Budweiser, Kia and Planters diverted money to good causes. According to Ad Age, Planters is shelling out (ha ha) $5 million to support unsung heroes this year while Kia plans to expand its giving to support America’s youth....

Super Bowl Advertising Tag

5 reasons why Super Bowl LVII marketing was like no other

What the HEALTH just happened with Super Bowl ads?

Why it was good to see some Big Brands sit out the Super Bowl

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