TikTok Tag

TikTok ‘til you drop. Why and how to use social media’s fastest growing app.

Did you know TiKTok is the fastest growing social media platform of all time? According to the Digital Marketing Institute, it has grown faster than Facebook and twice as fast as Instagram since its inception. Yet only 4% of U.S. social media marketers use the platform.   Why aren’t more marketers jumping in?  There’s a misconception that TikTok is for teenagers. Yes, that’s where the initial rapid growth took place but now, as with previous platforms, its user base is broadening. For example, 54-year old celebrity chef Gordon Ramsey has amassed 23.3 million followers on TikTok.   Check out this distribution of users in the United States as of March 2021.    Source: www.statista.com/statistics/1095186/tiktok-us-users-age/     How can you make TikTok work for your brand?  TikTok is all about short-form mobile video entertainment. If you’re not already on the platform, have a look at TikTok’s top 100 from 2020 to get an idea of what attracts eyeballs and gets shared. Here...

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Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards ...

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Here's something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

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Way to go Reem, our resident @Peloton aficionado, for recently completing 500 RIDES!! #peloton ...

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Shout out to @michelafavazza who will soon be a Drexel University field hockey Dragon! Michela is the daughter of our very own Sal Favazza (a Drexel alum!) https://maxfieldhockey.com/2021-michela-favazza/ #drexelfieldhockey #drexeldragons #drexeluniversity ...

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Time to get your brackets done! #marchmadness #brackets #ncaabasketball ...

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Thank you to our friends from @Mayoseitz-media for the @dibrunobros gift basket! Looks delicious! Happy Holidays! ...

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You can tell a lot about a person by their favorite holiday movie - see if you agree with the DCI team’s favorite flicks! #holidaymovies #happyholidays2020 ...

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