TikTok ‘til you drop. Why and how to use social media’s fastest growing app.
Did you know TiKTok is the fastest growing social media platform of all time? According to the Digital Marketing Institute, it has grown faster than Facebook and twice as fast as Instagram since its inception. Yet only 4% of U.S. social media marketers use the platform. Why aren’t more marketers jumping in? There’s a misconception that TikTok is for teenagers. Yes, that’s where the initial rapid growth took place but now, as with previous platforms, its user base is broadening. For example, 54-year old celebrity chef Gordon Ramsey has amassed 23.3 million followers on TikTok. Check out this distribution of users in the United States as of March 2021. Source: www.statista.com/statistics/1095186/tiktok-us-users-age/ How can you make TikTok work for your brand? TikTok is all about short-form mobile video entertainment. If you’re not already on the platform, have a look at TikTok’s top 100 from 2020 to get an idea of what attracts eyeballs and gets shared. Here...
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