Springtime in Philly is when agencies gather to celebrate the best of best in direct marketing with the Philadelphia Direct Marketing Association (PDMA).
This year, Direct Choice is proud to be counted among those who brought home a Benjamin Franklin Award or three.
We are elated for the teams who worked tirelessly to achieve standout results, brilliant creative and the following PDMA Benny Awards:
1. Best Website (creative only) Award: CareFirst Birthday 65+ Medicare Supplement, First Feels Good.
This website supported a broader campaign aimed at helping Maryland residents feel good about aging into Medicare with the help of CareFirst. It’s bright, empowering and incredibly user-friendly.
2. Cutting Room Floor Award: Mutual of Omaha, Sweets.
Although it was never chosen to be tested in the market, the emotional appeal and feel-good imagery of this direct mail piece for Juvenile Whole Life captured the judging panel’s attention and votes.
3. Honorable Mention for Best Creative, Direct Mail Award: CareFirst Birthday 65+ Medicare Supplement, First Feels Good.
Aptly named, this creative achieves its goal of making you feel good about Medicare and CareFirst. In fact, it was so well received by the target audience that one prospect called just to compliment CareFirst on the quality of the package. In our books, that’s the real win.
“It’s fantastic to see your work and your teammates recognized by the PDMA,” says Nick Lanzi, president and CEO of Direct Choice. “My congratulations go out to the front-line and behind-the-scenes teams who create our success!”
PDMA’s Benny Awards have recognized major achievements in direct marketing strategy, creative and results for more than 40 years. In a region that’s so heavily populated by direct marketers, we could not be more honored by these awards.
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