Direct Choice, Inc. Wins Award in 2017 National Health Information Awards Program

Direct Choice, Inc. was selected as a two-time winner in the 24th annual National Health Information AwardsSM. This program recognizes the nation’s best consumer health information programs and materials.


Direct Choice, Inc brought home the following awards:

– CareFirst “First Feels Good” DM Enrollment Package received a Merit Award for Direct Mail.

– Independence Blue Cross Urgent Care “Know Where to Go” DM Package received a Bronze Award for Direct Mail.


“We are honored to be recognized by the esteemed National Health Information Awards program for not one but two projects,” said Reem Massella, VP of Marketing Services, “I could not be prouder of our team here at Direct Choice. And a special heartfelt thank you to our wonderful clients at CareFirst and Independence Blue Cross, who inspire us to excel, every day!”


Founded in 1995, Direct Choice is an award-winning full-service marketing and advertising firm that partners with clients in highly-regulated industries (healthcare, pharmaceuticals, financial services, and retail) looking to expand their influence and revenue positions through data-driven marketing programs and creative strategies. Direct Choice supports its clients with a wide spectrum of services in traditional media (direct mail, telemarketing, print, television, radio, and collateral), digital media (web, email, social, display, remarketing and apps) and complete data analytics and CX solutions.  Direct Choice also provides extensive and cost-effective services in back-end support (printing, fulfillment, rebate processing, lead processing, distribution, disposition, and tracking). For more information, please visit


The awards program is coordinated by the Health Information Resource Center, a national clearinghouse for consumer health information programs and materials.

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