Ideas and advice can come from anywhere outside of your own brain. The challenging part in our age of information overload is separating the wheat from the chaff as the old expression goes (and as expressions go, that’s one of the oldest with roots in the Bible).
We’ve filtered out a lot of noise and distilled our list of experts down to a comfortable number of sources to follow. Whether you’re in a creative rut and need some inspiration, looking for latest marketing trends, or simply want to spend your screen time reading something that will enrich your career/business, this is for you.
Mostly Creative:
Design Taxi: Since 2003, we’ve been gaining inspiration from brilliant ad campaigns and new product designs featured on their website. It’s no surprise that they have over 400,000 followers. If you crave new ideas or fear missing out on the innovative campaign everyone is talking about, tune in.
Creative Boom: At first glance, Creative Boom seems to be centered on design much like Design Taxi but as you dig into the “Tips” section of the website, there’s something for everyone from the small business entrepreneur to the agency pro. Everywhere you look there’s inspiration, including a podcast for creatives that can be found on any audio platform.
Ads of the World: Their socials are a great way for creatives to stay up to date with the latest campaigns from around the globe. Through their site, AOTW gives you access to an overwhelming amount of inspiration though curated collections and the ability to search ads by keyword, industry, region, medium, etc. You can also create your own Watchlist to follow campaigns, brands, industries, and agencies of interest.
Mostly Strategy:
Jamin Brazil: As the host of the Happy Market Research Podcast, he interviews market research professionals and thought leaders from a broad swath of industries. If you’re hungry for how to gain better insight on customers, Jamin has you covered with interviews focusing on everything from the neuroscience of customer behavior to general best practices in the field of market research.
Dana DiTomaso: According to her website, Dana typed her first line of code in 1982, knew from a young age that she wanted to be an entrepreneur, and has been giving talks and presentations since 1998. Whether you’re just moving to a digital-first marketing mix or looking to maximize analytics (especially Google Analytics 4) for consumer insights, you should follow her.
MarketingProfs: Search almost any marketing topic and MarketingProfs is likely in the top results. Their newsletter and podcast offer fantastic ways to stay on top of the hottest issues in marketing. Much of their social media content simply drives to their site where you can quickly zero in on practically any topic through their resources page.
