“A Vermonter’s Path”


December 5, 2022


Blue Cross Blue Shield of Vermont


“A Vermonter’s Path”

Marketing Tactic

Multi-touch Direct Mail, Landing Page


2022 PDMA Benny for Best of Show and Benny for Direct Mail B-to-C Integrated Media

Medicare solutions for your neck of the woods

Challenge: Vermonter’s aging into Medicare are faced with many options and by human nature, are likely to procrastinate in deciding what to do about health insurance. BCBSVT Medicare Supplement plan options must also compete with lower-cost Medicare Advantage plans.


Solution: We capitalized on the brand’s long history of Vermonters serving Vermonters using regional imagery and new theme focusing on insurance for “your neck of the woods.” Direct response best practices also played an important role, including strong promises with emotional and rational benefits.

Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing ...

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This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays ...

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Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards ...

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Here`s something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

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Way to go Reem, our resident @Peloton aficionado, for recently completing 500 RIDES!! #peloton ...

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Shout out to @michelafavazza who will soon be a Drexel University field hockey Dragon! Michela is the daughter of our very own Sal Favazza (a Drexel alum!) https://maxfieldhockey.com/2021-michela-favazza/ #drexelfieldhockey #drexeldragons #drexeluniversity ...

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