“What Matters”


December 1, 2022


Blue Cross Blue Shield of NC


"What Matters"

Marketing Tactic

Multi-channel, Direct Mail, DRTV, Digital, Social, Radio


2022 Telly award for TV. PDMA Benny Award for interactive - social media.

An open enrollment campaign that checks all the boxes

Challenge:  Motivating consumers to switch plans during the annual open enrollment period often comes down price. While almost all consumers in North Carolina are aware of the Blue Cross and Blue Shield of North Carolina (BCBSNC) brand, many still view their products as expensive.


Solution:  We focused on the affordability of plans available for as little as a $0 premium that “check all the boxes that matter to you”. The campaign also highlighted exclusive benefits that come with choosing Blue Cross NC over others at the same price point.

To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc!
#Phillyvets #GPVN #HappyHolidays

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A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes ...

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Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly ...

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Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing ...

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This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays ...

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Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards ...

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Here`s something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

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