“Future Proof”

Date

April 30, 2018

Client

Highmark

Campaign

“Future proof” Renewal

Marketing Tactic

Direct Mail, Email, Digital Renewal, Landing Page

Award

IMCA Showcase Award of Excellence

On the fast track with confidence

Challenge: During the Annual Open Enrollment for individual health insurance, member retention is key. Highmark needed to streamline their annual renewal process in a way that would drive early decisions and create an easy path to re-enrollment.

 

Solution: While promoting a simplified enrollment process that included personalized landing pages, our multi-touch campaign reinforced the added confidence and empowerment that comes with Highmark’s health plans.

 

 

This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays ...

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Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards ...

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Here`s something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

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Way to go Reem, our resident @Peloton aficionado, for recently completing 500 RIDES!! #peloton ...

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Shout out to @michelafavazza who will soon be a Drexel University field hockey Dragon! Michela is the daughter of our very own Sal Favazza (a Drexel alum!) https://maxfieldhockey.com/2021-michela-favazza/ #drexelfieldhockey #drexeldragons #drexeluniversity ...

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Time to get your brackets done! #marchmadness #brackets #ncaabasketball ...

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