“Power to the Parents”

Date

August 27, 2018

Client

College Ave Student Loans

Campaign

"Power to the Parents"

Marketing Tactic

Branding & Web, Direct Mail, Email

Better fit. More options.

Challenge: Parents of new college students are often overwhelmed by a fire hose of information streaming at them. They feel overburdened as well-established student loan programs and banks compete for their attention.

 

Solution: We capitalized on the simplicity and flexibility of College Avenue’s Parent Loan offering. The solution provided by our mailer was immediate: If you have a few minutes and a smartphone, you can apply for and customize a loan.

 

Here's something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

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Way to go Reem, our resident @Peloton aficionado, for recently completing 500 RIDES!! #peloton ...

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Shout out to @michelafavazza who will soon be a Drexel University field hockey Dragon! Michela is the daughter of our very own Sal Favazza (a Drexel alum!) https://maxfieldhockey.com/2021-michela-favazza/ #drexelfieldhockey #drexeldragons #drexeluniversity ...

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Time to get your brackets done! #marchmadness #brackets #ncaabasketball ...

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Thank you to our friends from @Mayoseitz-media for the @dibrunobros gift basket! Looks delicious! Happy Holidays! ...

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You can tell a lot about a person by their favorite holiday movie - see if you agree with the DCI team’s favorite flicks! #holidaymovies #happyholidays2020 ...

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