“Power to the Parents”


August 27, 2018


College Ave Student Loans


"Power to the Parents"

Marketing Tactic

Branding & Web, Direct Mail, Email

Better fit. More options.

Challenge: Parents of new college students are often overwhelmed by a fire hose of information streaming at them. They feel overburdened as well-established student loan programs and banks compete for their attention.


Solution: We capitalized on the simplicity and flexibility of College Avenue’s Parent Loan offering. The solution provided by our mailer was immediate: If you have a few minutes and a smartphone, you can apply for and customize a loan.