“Power to the Parents”


August 27, 2018


College Ave Student Loans


"Power to the Parents"

Marketing Tactic

Branding & Web, Direct Mail, Email

Better fit. More options.

Challenge: Parents of new college students are often overwhelmed by a fire hose of information streaming at them. They feel overburdened as well-established student loan programs and banks compete for their attention.


Solution: We capitalized on the simplicity and flexibility of College Avenue’s Parent Loan offering. The solution provided by our mailer was immediate: If you have a few minutes and a smartphone, you can apply for and customize a loan.


Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly ...

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Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing ...

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This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays ...

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Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards ...

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Here`s something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

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Way to go Reem, our resident @Peloton aficionado, for recently completing 500 RIDES!! #peloton ...

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