Artificial intelligence Archives

June 17, 2025

3 Smart Ways to Use AI for Member Engagement

In highly regulated industries like healthcare, pharmaceuticals, and financial services, member engagement isn’t just a priority — it’s a compliance-sensitive puzzle. Consumers expect personalized, on-demand experiences. But marketers in regulated spaces have to deliver that experience while navigating HIPAA, CMS, GLBA, and other strict frameworks. That’s where AI can help — if you use it wisely. AI isn't a gimmick or a black box. When applied strategically, it helps marketing teams improve retention, personalize outreach, and predict member behavior — while staying fully compliant. Here are 3 practical, proven ways to use AI to improve member engagement in regulated industries: 1. Predict Who’s Likely to Disengage — and Act Before They Do AI-powered predictive models can help you identify patterns in member behavior before attrition happens. Has a member stopped opening emails? Skipped appointments? Failed to activate their account? AI can flag these as early warning signs — and trigger timely, personalized outreach across compliant channels like direct...

January 13, 2025

in Uncategorized

by Patricia Uhrich

Five Top Trends Reshaping Marketing In 2025

Top Five Marketing Trends In 2025 Survival in the marketing world has always been about evolving with societal and technological trends. What’s different today is the pace of evolution, especially on the technology side. If you feel like innovation is accelerating in every direction, you’re correct and AI is a major force behind it. That’s why AI is number one in our top five marketing trends. 1. AI-Driven Personalization at Scale AI continues to revolutionize how brands engage with consumers. Now, AI is enabling us to build more hyper-personalized marketing strategies and unique customer experiences at scale. Tools like AI-powered chatbots, predictive analytics, and dynamic content generation helps us anticipate customer needs and create tailored offers in real-time. We’ve already become accustomed to seeing incredibly on-target ads and product recommendations on various platforms, all thanks to AI analyzing our browsing behavior and past purchases. Source: www.grandviewresearch.com/industry-analysis/artificial-intelligence-marketing-market-report 2. The Rise of Zero-Party Data The term “zero-party data” was...

January 25, 2023

in Marketing, Uncategorized

by Patricia Uhrich

2023 Direct Marketing: Top Trends and Predictions

With the unexpectedly rapid recovery of 2021 and 2022 in the rear-view mirror, and inflation slowing as we entered 2023, we are left with a big question mark on where the economy is headed. Will inflation plus rising interest rates trigger a recession, or will the Federal Reserve’s policies deliver the “soft landing” everyone desires? In either scenario, businesses are likely to spend more conservatively and look for highly measurable marketing tactics that have the largest impact on the bottom line — i.e., exactly what direct marketers aim to do regardless of economic conditions. Here are some of the top ways we expect businesses to benefit from direct marketing in 2023: Increased emphasis on B-to-B marketing: According to the White House, over the last two years, Americans have applied to start 10.5 million new businesses, the strongest two years on record. Layer onto that the fact that B-to-B markets have higher-value purchases...

January 15, 2020

in Uncategorized

by Patricia Uhrich

THREE MEGA-ISSUES FOR MARKETERS IN 2020 and how we need to address them

If your New Year’s resolutions include staying ahead of the curve, this article is for you. We’ve separated the wheat from the chaff (sorry for that paleo & gluten-free friends) to focus on today’s mega-issues for marketers. 1: The Steady Rise of Voice Search. Yep, just when your SEO team thought they had mastered the game, Alexa, Google Assistant and Siri change the way we all search. Now it’s less about keywords and more about answering very real and human questions. Smart speakers play a huge role in this trend. According to Canalys research, smart-speakers grew by 82.4% in 2019 and will overtake tablets by 2021 with over 400 million installations. In fact, the use of Google Assistant has quadrupled in just one year. What to do about it: Start thinking about the questions that prospects and customers will be asking and insert those questions in headers. In addition, adjust web content so that...

April 4, 2019

in Marketing

by Beth Harvath

Higher education is desperate to lure more of Gen Z. How will they succeed?

In our next few blog posts, we’ll explore a score of challenges faced by colleges and universities across the U.S. and how marketing is part of the solution. Our goal is to gain some inspiration and insight that’s applicable to any business with seemingly unsurmountable changes looming in their marketing sphere. While industries that require higher education are growing rapidly (think healthcare and technology) it’s ironic that colleges are suffering from a steady decline in enrollment. Experts point to many factors including a strong job market that’s luring people away from higher education. Then there’s the larger issue of a declining birthrate which means fewer high school graduates from which to recruit today and in the years ahead. So, what are colleges doing about it? In order to recruit more of Gen Z, which encompasses the next 14 years of high school graduates, savvy college marketing departments are capitalizing on tactics that can...

Artificial intelligence Tag

3 Smart Ways to Use AI for Member Engagement

2023 Direct Marketing: Top Trends and Predictions

THREE MEGA-ISSUES FOR MARKETERS IN 2020 and how we need to address them

Higher education is desperate to lure more of Gen Z. How will they succeed?

directchoiceinc

Artificial intelligence Tag

3 Smart Ways to Use AI for Member Engagement

Five Top Trends Reshaping Marketing In 2025

Keeping Pace with Social Media in 2024

5 TOP TRENDS THAT RESHAPED MARKETING IN 10 YEARS

2023 Direct Marketing: Top Trends and Predictions

THREE MEGA-ISSUES FOR MARKETERS IN 2020 and how we need to address them

Higher education is desperate to lure more of Gen Z. How will they succeed?

directchoiceinc