Lead generation Tag

UNCOVERING THE MARKETING POWER OF SWEEPSTAKES

Door Dash “All the Ads” Super Bowl Giveaway   If you caught the post-Super Bowl Late Show, you heard Stephen Colbert joke that, “For the second time in Super Bowl history, we went to extra innings, so I think we all know the real winners were CBS ad sales.” This is in no doubt true with advertisers paying up to $7 million to air a spot. But as curious marketers, we would argue that the real winners were Door Dash’s in-house studio and their agency Wieden+Kennedy Portland who pulled off the biggest Super Bowl giveaway ever.   Announced on January 30th, Door Dash promoted an “All the Ads” sweepstakes that would DoorDash all of the items advertised during the Super Bowl to one lucky winner. You can find the full list of items here. Ahead of the game, the outrageous giveaway gained huge momentum online. This boost in awareness coupled with message of Door...

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Overcoming bad press: college marketers vs. student debt crisis

In our previous posts, we learned how college marketers are applying marketing solutions to the problems of a declining customer base and poor retention rates. An undercurrent that has propelled both of the problems is the issue of student debt.   Search “student debt crisis” and you’ll find four years of headlines such as “Student Debt Is Dragging Down an Entire Generation”. It’s no wonder that Gen Z is cautious about the cost of college. Their paranoia of debt is compounded by the fact that they have witnessed friends and family lose jobs and homes during the 2008 recession.   Is rebranding or a brand refresh the solution?   When you have an image problem, damage control may include a total rebranding. Take Pennsylvania’s original Beaver College for example. After years of bad jokes and declining applications, they put an end to the ridicule back in 2000 when they rebranded as Arcadia University. By 2005, applications...

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Higher education is desperate to lure more of Gen Z. How will they succeed?

In our next few blog posts, we’ll explore a score of challenges faced by colleges and universities across the U.S. and how marketing is part of the solution. Our goal is to gain some inspiration and insight that’s applicable to any business with seemingly unsurmountable changes looming in their marketing sphere.   While industries that require higher education are growing rapidly (think healthcare and technology) it’s ironic that colleges are suffering from a steady decline in enrollment. Experts point to many factors including a strong job market that’s luring people away from higher education. Then there’s the larger issue of a declining birthrate which means fewer high school graduates from which to recruit today and in the years ahead.   So, what are colleges doing about it?   In order to recruit more of Gen Z, which encompasses the next 14 years of high school graduates, savvy college marketing departments are capitalizing on tactics that can...

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To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc!
#Phillyvets #GPVN #HappyHolidays
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A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes ...

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Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly ...

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Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing ...

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This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays ...

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Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards ...

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Here`s something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

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