marketing agency Tag

Advertiser’s Survival Guide for the Final Weeks of Political Ads

By now, you’ve already heard that 2024 election spending is on track to be a record-breaker. The question is how much more can competing advertisers expect? And more importantly, what they can do to stand out.   Three key facts about the remaining political ad spend.  $569 million worth of ad time booked is already booked from October 1 through the election.*   86% of that remaining ad spend will focus on the 7 battleground states of Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin.*   Pennsylvania has a chance at seeing the largest ad spend, including Senate GOP candidates.   *Source: CNN   What advertisers can do to survive the final rush of political clutter. While making a drastic decision to wait out the rest of the election season is an option, there are plenty of better ways to make intelligent use of your marketing resources. Consider these top 5 options:   Look beyond overcrowded channels: While traditional...

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Why Use a Marketing Agency If You Have a Solid Internal Team?

A friend who works for the internal marketing department at a large international corporation recently asked me, “Why do clients choose to work with outside agencies like yours?” As someone who has spent his entire career as a creative on the agency side, I at first took offense. But my pragmatic sensibility quickly took over and after a short pause, I said, “Lots of agencies sell themselves on creative talent and brilliant ideas that may never have a chance to germinate in a corporate setting … but I think it’s often a matter of economics and urgency. By using an external agency, a company like yours can quickly ramp up to get an important campaign out the door without hiring a bunch of people.”   We were out for a day of skiing, so I wasn’t in the mood to elaborate and talk shop. Looking back, I quickly realized that this was...

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Direct Choice wishes everyone the happiest of holidays!
In the spirit of the season, we are supporting The Food Bank of Central & Eastern North Carolina, who are continuing to give aid to those affected by Hurricane Helene.
https://foodbankcenc.org/

#happyholidays #HurricaneHelene #FoodBanks
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The DCI Team enjoyed a festive holiday luncheon and white elephant gift exchange last week at Trattoria San Nicola. So nice to see everyone IN PERSON! Happy Holidays 🎄! ...

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🎉 We are thrilled to announce that Direct Choice, Inc., in partnership with @centercityfilmvideo , won two Telly Awards! 🎥✨
🥈 Silver Telly in the Insurance category for Jefferson Health Plans` "Reshape Your Medicare" campaign
🥉 Bronze Telly in the Insurance category for Blue Cross NC`s "Yes Plan 2" campaign
A huge thank you to our incredible team and partners for their dedication and creativity. We couldn`t have done it without you! Here`s to many more successful campaigns ahead. 🥂
#TellyAwards #DirectChoice #CenterCityFilmAndVideo #BlueCrossNC #JeffersonHealthPlans #AwardWinningCampaign
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Had a little sprinkle last week for our Production Director, Tom Mellon! He and his wife Marghi are expecting an addition to the family in May. Delicious lunch @whitedogwayne ! Best Wishes Tom and Marghi!! ...

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Direct Choice was honored to present this check to Alex Archawski from the Greater Philadelphia Veterans Network (GPVN). GPVN’s mission is making Greater Philadelphia the Best Place For Veterans. #phillyvets #gpvn #communitymatters #givingback ...

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To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc!
#Phillyvets #GPVN #HappyHolidays
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A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes ...

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Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly ...

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Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing ...

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This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays ...

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