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member engagement Tag

September 26, 2025
in Uncategorized
by Patricia Uhrich

From 1 to 100: What We’ve Learned About Blogging That Works

We’re about to hit a big milestone: our 100th blog!   Since our very first post back in 2017, we’ve covered it all — from Gen Z shopping habits to Medicare deadlines, marketing memes, and even Super Bowl ad hot takes.   Now, as we approach blog #100, we’re looking back on what we’ve learned — and sharing some practical tips for writing blogs that actually get read, spark engagement, and (yes) even drive results.   1. Pick Topics That Solve Problems, Not Just Share Opinions Looking back at our most-read blogs, one thing stands out: practical, “how-to” style posts outperform.   Example: Our blog on “3 Smart Ways to Use AI for Member Engagement” drew strong engagement because it tackled a pressing question for healthcare marketers. Posts like “Five Top Trends Reshaping Marketing in 2025” performed because they gave forward-looking insights readers could apply.   Tip: Start with the audience’s pain points — acquisition, onboarding & retention, renewals —...

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June 17, 2025
in Uncategorized
by Patricia Uhrich

3 Smart Ways to Use AI for Member Engagement

In highly regulated industries like healthcare, pharmaceuticals, and financial services, member engagement isn’t just a priority — it’s a compliance-sensitive puzzle.   Consumers expect personalized, on-demand experiences. But marketers in regulated spaces have to deliver that experience while navigating HIPAA, CMS, GLBA, and other strict frameworks.   That’s where AI can help — if you use it wisely.   AI isn't a gimmick or a black box. When applied strategically, it helps marketing teams improve retention, personalize outreach, and predict member behavior — while staying fully compliant.   Here are 3 practical, proven ways to use AI to improve member engagement in regulated industries: 1. Predict Who’s Likely to Disengage — and Act Before They Do AI-powered predictive models can help you identify patterns in member behavior before attrition happens.   Has a member stopped opening emails? Skipped appointments? Failed to activate their account? AI can flag these as early warning signs — and trigger timely, personalized outreach across compliant channels like direct...

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Direct Choice Inc

directchoiceinc

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It's about a unique coming together of brand, direct & digital marketing and intelligent data management and analytics in real time.

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Dec 20

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Direct Choice wishes everyone the happiest of holidays! In the spirit of the season, we are supporting The Food Bank of Central & Eastern North Carolina, who are continuing to give aid to those affected by Hurricane Helene. https://foodbankcenc.org/ #happyholidays #HurricaneHelene #FoodBanks

Direct Choice wishes everyone the happiest of holidays!
In the spirit of the season, we are supporting The Food Bank of Central & Eastern North Carolina, who are continuing to give aid to those affected by Hurricane Helene.
https://foodbankcenc.org/

#happyholidays #HurricaneHelene #FoodBanks ...

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Dec 16

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The DCI Team enjoyed a festive holiday luncheon and white elephant gift exchange last week at Trattoria San Nicola. So nice to see everyone IN PERSON! Happy Holidays 🎄!

The DCI Team enjoyed a festive holiday luncheon and white elephant gift exchange last week at Trattoria San Nicola. So nice to see everyone IN PERSON! Happy Holidays 🎄! ...

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Jun 26

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🎉 We are thrilled to announce that Direct Choice, Inc., in partnership with @centercityfilmvideo , won two Telly Awards! 🎥✨ 🥈 Silver Telly in the Insurance category for Jefferson Health Plans' "Reshape Your Medicare" campaign 🥉 Bronze Telly in the Insurance category for Blue Cross NC's "Yes Plan 2" campaign A huge thank you to our incredible team and partners for their dedication and creativity. We couldn't have done it without you! Here's to many more successful campaigns ahead. 🥂 #TellyAwards #DirectChoice #CenterCityFilmAndVideo #BlueCrossNC #JeffersonHealthPlans #AwardWinningCampaign

🎉 We are thrilled to announce that Direct Choice, Inc., in partnership with @centercityfilmvideo , won two Telly Awards! 🎥✨
🥈 Silver Telly in the Insurance category for Jefferson Health Plans` "Reshape Your Medicare" campaign
🥉 Bronze Telly in the Insurance category for Blue Cross NC`s "Yes Plan 2" campaign
A huge thank you to our incredible team and partners for their dedication and creativity. We couldn`t have done it without you! Here`s to many more successful campaigns ahead. 🥂
#TellyAwards #DirectChoice #CenterCityFilmAndVideo #BlueCrossNC #JeffersonHealthPlans #AwardWinningCampaign ...

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Apr 16

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Had a little sprinkle last week for our Production Director, Tom Mellon! He and his wife Marghi are expecting an addition to the family in May. Delicious lunch @whitedogwayne ! Best Wishes Tom and Marghi!!

Had a little sprinkle last week for our Production Director, Tom Mellon! He and his wife Marghi are expecting an addition to the family in May. Delicious lunch @whitedogwayne ! Best Wishes Tom and Marghi!! ...

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Feb 29

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Direct Choice was honored to present this check to Alex Archawski from the Greater Philadelphia Veterans Network (GPVN). GPVN’s mission is making Greater Philadelphia the Best Place For Veterans. #phillyvets #gpvn #communitymatters #givingback

Direct Choice was honored to present this check to Alex Archawski from the Greater Philadelphia Veterans Network (GPVN). GPVN’s mission is making Greater Philadelphia the Best Place For Veterans. #phillyvets #gpvn #communitymatters #givingback ...

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Dec 20

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To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc! #Phillyvets #GPVN #HappyHolidays

To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc!
#Phillyvets #GPVN #HappyHolidays ...

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Dec 18

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A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes

A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes ...

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Aug 2

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Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly

Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly ...

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May 19

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Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing

Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing ...

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Dec 20

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This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays

This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays ...

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