retention Tag

Overcoming bad press: college marketers vs. student debt crisis

In our previous posts, we learned how college marketers are applying marketing solutions to the problems of a declining customer base and poor retention rates. An undercurrent that has propelled both of the problems is the issue of student debt.   Search “student debt crisis” and you’ll find four years of headlines such as “Student Debt Is Dragging Down an Entire Generation”. It’s no wonder that Gen Z is cautious about the cost of college. Their paranoia of debt is compounded by the fact that they have witnessed friends and family lose jobs and homes during the 2008 recession.   Is rebranding or a brand refresh the solution?   When you have an image problem, damage control may include a total rebranding. Take Pennsylvania’s original Beaver College for example. After years of bad jokes and declining applications, they put an end to the ridicule back in 2000 when they rebranded as Arcadia University. By 2005, applications...

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Would you settle for a 30% retention rate? Neither should colleges.

In our last blog, Higher education is desperate to lure more of Gen Z. How will they succeed?,  we focused on how Colleges and Universities are bolstering their efforts to attract Gen Z as new-student enrollments continue to drop. The college strategies we reviewed are applicable to any business looking forward to Gen Z or serving them today. Of course, onboarding is just part of the story. The next challenge for higher education is retention - how to keep Gen Z engaged and enrolled through to graduation.   According to the most recent statistics available, 59.4% of students do not graduate from 4-year institutions and 70% of students do not graduate from 2-year institutions. It’s a sad statistic for our young people, the colleges they attend and our nation as a whole — especially when you consider that a majority are lower-income, minority students who may be the first in their family...

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Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards ...

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Here's something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

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Way to go Reem, our resident @Peloton aficionado, for recently completing 500 RIDES!! #peloton ...

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Shout out to @michelafavazza who will soon be a Drexel University field hockey Dragon! Michela is the daughter of our very own Sal Favazza (a Drexel alum!) https://maxfieldhockey.com/2021-michela-favazza/ #drexelfieldhockey #drexeldragons #drexeluniversity ...

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Time to get your brackets done! #marchmadness #brackets #ncaabasketball ...

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Thank you to our friends from @Mayoseitz-media for the @dibrunobros gift basket! Looks delicious! Happy Holidays! ...

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You can tell a lot about a person by their favorite holiday movie - see if you agree with the DCI team’s favorite flicks! #holidaymovies #happyholidays2020 ...

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