SUMMER MARKETING SURVIVAL TIPS
Keep your momentum with distracted consumers School’s out and vacation is in! While the airports and airbnbs are busy, many other businesses may experience a slowdown. Add to that a layer of recession fears for the second half of 2023, and you have good reasons to try and build momentum among your customers and prospects. Here are some easy-to-implement tips: 1) Tie your product or service to the season. Get creative with sales events or simple language that engages your audience. While marketers are sure to latch onto Independence Day, consider some lesser events that tie to brand like July’s National Freezer Pop Day or National Hotdog Day. Here’s a fun idea from a local animal hospital in Missouri: 2) Give your socials a summer spin. Maximizing social is an easy choice for any business given the options of free, organic posts in addition to paid ads to engage your audience. Sometimes all it...
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