seasonal advertising Tag

SUMMER MARKETING SURVIVAL TIPS

Keep your momentum with distracted consumers School’s out and vacation is in! While the airports and airbnbs are busy, many other businesses may experience a slowdown. Add to that a layer of recession fears for the second half of 2023, and you have good reasons to try and build momentum among your customers and prospects. Here are some easy-to-implement tips:   1) Tie your product or service to the season. Get creative with sales events or simple language that engages your audience. While marketers are sure to latch onto Independence Day, consider some lesser events that tie to brand like July’s National Freezer Pop Day or National Hotdog Day. Here’s a fun idea from a local animal hospital in Missouri: 2) Give your socials a summer spin. Maximizing social is an easy choice for any business given the options of free, organic posts in addition to paid ads to engage your audience. Sometimes all it...

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5 Tips for Maximizing the 2022 Holiday Shopping Season

Despite the evidence of inflation all around us, consumers seem unfazed when it comes to their shopping habits. According to National Retail Federation President and CEO, “October retail sales data confirms that consumers continue to stretch their dollars on household priorities, including gifts for family and loved ones this holiday season.” In other words, consumers are still spending and they’re spending early on holiday gifts. The question is, what can you do to win your share of today’s  holiday shoppers? We have some tips.   Appeal to the Hybrid Shopper   The intermixing of digital and physical shopping is becoming more dominant with more than half of consumers reporting they shop both ways. Clients of Aptos commerce solutions saw a 75% increase in e-commerce sales fulfilled from their physical stores during the 2021 holiday season. That means more of your customers will expect that they can purchase online and pick up the...

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Jack-o-lanterns. Skeletons. Candy. And the $10 billion in sales? … PART OF IT.

If you have not yet seen SNL’s Haunted Elevator (ft. David S. Pumpkins) skit, you’re missing out on the brilliantly odd inspiration for our headline. More importantly, if you can connect your product or service to Halloween in a fun and compelling way but fail to do so, you may be missing out on an easy seasonal boost in awareness or sales.   According to the National Retail Federation’s (NRF) 2021 Halloween trends, Halloween-related consumer spending is expected to reach an all-time high of $10.14 billion this year. That’s enough to buy 4 billion bags of Brach’s Candy Corn and still have money left for some Necco Wafers – yes, it’s still possible to hand these out to the dismay of unsuspecting trick-or-treaters.   We can thank the pandemic for the added enthusiasm and spending surrounding Halloween 2021. In fact, consumers are expected to spend an average of $102.74 which is close to pre-pandemic...

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To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc!
#Phillyvets #GPVN #HappyHolidays
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A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes ...

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Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly ...

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Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing ...

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This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays ...

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Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards ...

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Here`s something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

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