SUMMER MARKETING SURVIVAL TIPS

Keep your momentum with distracted consumers

School’s out and vacation is in!

While the airports and airbnbs are busy, many other businesses may experience a slowdown. Add to that a layer of recession fears for the second half of 2023, and you have good reasons to try and build momentum among your customers and prospects. Here are some easy-to-implement tips:

 

1) Tie your product or service to the season.

Get creative with sales events or simple language that engages your audience. While marketers are sure to latch onto Independence Day, consider some lesser events that tie to brand like July’s National Freezer Pop Day or National Hotdog Day. Here’s a fun idea from a local animal hospital in Missouri:

2) Give your socials a summer spin.

Maximizing social is an easy choice for any business given the options of free, organic posts in addition to paid ads to engage your audience. Sometimes all it takes is a very likeable and sharable image like this from Target:

Or some creative hashtags like this:

3) Create added incentives to act.

There’s nothing like a limited-time offer to create a sense of urgency. And there’s no time like summer to test some out-of-the-box offers that may differentiate you from the competition.

4) Create a splash with a summer contest.

Surely there’s a summer event that your audience would love to attend. Why not offer a ticket giveaway to loyal customers like this promotion for commercial tenants of GFP Real Estate New York:

5) Reward customer loyalty.

While your marketing calendar isn’t on overload, why not build or revamp a customer loyalty program. You could even partner up with a summer-based brand to reward customers in a fun way. REI recently collaborated with Teva to offer co-op members early access to unique summer fashion:

We hope you’re able to enjoy this summer as much as you customers. Perhaps you can use your sunny pool-side days to dream up even more creative ways to maintain your marketing momentum throughout the year.

🎉 We are thrilled to announce that Direct Choice, Inc., in partnership with @centercityfilmvideo , won two Telly Awards! 🎥✨
🥈 Silver Telly in the Insurance category for Jefferson Health Plans` "Reshape Your Medicare" campaign
🥉 Bronze Telly in the Insurance category for Blue Cross NC`s "Yes Plan 2" campaign
A huge thank you to our incredible team and partners for their dedication and creativity. We couldn`t have done it without you! Here`s to many more successful campaigns ahead. 🥂
#TellyAwards #DirectChoice #CenterCityFilmAndVideo #BlueCrossNC #JeffersonHealthPlans #AwardWinningCampaign
...

14 0

Had a little sprinkle last week for our Production Director, Tom Mellon! He and his wife Marghi are expecting an addition to the family in May. Delicious lunch @whitedogwayne ! Best Wishes Tom and Marghi!! ...

12 1

Direct Choice was honored to present this check to Alex Archawski from the Greater Philadelphia Veterans Network (GPVN). GPVN’s mission is making Greater Philadelphia the Best Place For Veterans. #phillyvets #gpvn #communitymatters #givingback ...

13 3

To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc!
#Phillyvets #GPVN #HappyHolidays
...

4 0

A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes ...

11 1

Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly ...

8 1

Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing ...

7 3

This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays ...

2 0

Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards ...

10 2

Here`s something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021 ...

0 0