SUMMER MARKETING SURVIVAL TIPS

Keep your momentum with distracted consumers

School’s out and vacation is in!

While the airports and airbnbs are busy, many other businesses may experience a slowdown. Add to that a layer of recession fears for the second half of 2023, and you have good reasons to try and build momentum among your customers and prospects. Here are some easy-to-implement tips:

 

1) Tie your product or service to the season.

Get creative with sales events or simple language that engages your audience. While marketers are sure to latch onto Independence Day, consider some lesser events that tie to brand like July’s National Freezer Pop Day or National Hotdog Day. Here’s a fun idea from a local animal hospital in Missouri:

2) Give your socials a summer spin.

Maximizing social is an easy choice for any business given the options of free, organic posts in addition to paid ads to engage your audience. Sometimes all it takes is a very likeable and sharable image like this from Target:

Or some creative hashtags like this:

3) Create added incentives to act.

There’s nothing like a limited-time offer to create a sense of urgency. And there’s no time like summer to test some out-of-the-box offers that may differentiate you from the competition.

4) Create a splash with a summer contest.

Surely there’s a summer event that your audience would love to attend. Why not offer a ticket giveaway to loyal customers like this promotion for commercial tenants of GFP Real Estate New York:

5) Reward customer loyalty.

While your marketing calendar isn’t on overload, why not build or revamp a customer loyalty program. You could even partner up with a summer-based brand to reward customers in a fun way. REI recently collaborated with Teva to offer co-op members early access to unique summer fashion:

We hope you’re able to enjoy this summer as much as you customers. Perhaps you can use your sunny pool-side days to dream up even more creative ways to maintain your marketing momentum throughout the year.

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